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Measuring the Impact of Online Media on Consumers, Businesses and Society
Starosta, Kejo - 2022
Part I. State Of The Field -- Approaching Media Influence And Its Mechanisms -- Connections And Relationships In Europe And Worldwide And Their Impact -- Part Ii. Research On Online Media And The Impact On Consumers, Businesses And Society -- Methodology And Research Design -- Case Studies On...
Persistent link: https://www.econbiz.de/10013040835
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Digital Business in Africa : Social Media and Related Technologies
Adeola, Ogechi (ed.); Edeh, Jude Ndubuisi (ed.);  … - 2022
-Concept Interactionist Model of Social Media Reputation -- 7. Africa's Digital Marketplace: The Role of Social Media in Customer Engagement … Marketing in Africa -- 11. Driving Business Performance through Customer Value Management Practice: A Case of Digital Tag …
Persistent link: https://www.econbiz.de/10013270864
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Social-Media-Marketing kompakt : ausgestalten, Plattformen finden, messen, organisatorisch verankern
Kreutzer, Ralf T. - 2021 - 2., vollständig überarbeitete und erweiterte Auflage
. Kreutzer ist Professor für Marketing an der HWR Hochschule für Wirtschaft und Recht Berlin sowie Marketing und Management …
Persistent link: https://www.econbiz.de/10012519833
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Influencer Marketing : für Unternehmen und Influencer: Strategien, Erfolgsfaktoren, Instrumente, rechtlicher Rahmen. Mit vielen Beispielen
Jahnke, Marlis (ed.) - 2021 - 2., überarbeitete und erweiterte Auflage
Influencer Marketing - eine Bestandsaufnahme -- Wie sieht das Marketing im Influencer Zeitalter aus? -- Markenstrategischer Fit im Influencer Marketing: Die Marke im Spannungsfeld zwischen Kontinuität und Freiheit -- Influencer Marketing ist nicht nur Instagram -- Wie tickt TikTok - der neue...
Persistent link: https://www.econbiz.de/10012440012
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Digitales Dialogmarketing : Grundlagen, Strategien, Instrumente
Holland, Heinrich (ed.) - 2021 - 2., überarbeitete und ergänzte Auflage
Grundlagen des Dialogmarketings -- Strategien des Dialogmarketings -- Data Driven Dialogmarketing -- Medien des Dialogmarketings -- Strategien des Online-Marketings -- Instrumente des Online-Marketings -- Social Media Marketing -- Crossmediales Marketing.
Persistent link: https://www.econbiz.de/10012508401
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Digitales Dialogmarketing : Grundlagen, Strategien, Instrumente
Holland, Heinrich (ed.) - 2020 - Springer reference live
Grundlagen des Dialogmarketings -- Strategien des Dialogmarketings -- Data Driven Dialogmarketing -- Medien des Dialogmarketings -- Strategien des Online-Marketings -- Instrumente des Online-Marketings -- Social Media Marketing -- Crossmediales Marketing.
Persistent link: https://www.econbiz.de/10012403096
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Digital Marketing Strategies for Value Co-creation : Models and Approaches for Online Brand Communities
Ozuem, Wilson; Willis, Michelle - 2022
Online brand communities (OBCs) are hugely important in the development of marketing strategy, but it is unclear how … and online conversations in the development of marketing strategy and ultimately examines how an online brand community … until now overlooked area of digital marketing strategy, providing an important resource for scholars, students and …
Persistent link: https://www.econbiz.de/10013167257
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Regulating Digital Markets : The European Approach
Manganelli, Antonio; Nicita, Antonio - 2022
1 Introduction: digital transformation, big techs, and public policies -- 2 New economy(ies), new economics and new ‘digital’ rights -- 3 Big Techs, Market Power and Public Policies -- 4 Big techs and on-line information system -- 5 Private power and public policies: between antitrust and...
Persistent link: https://www.econbiz.de/10013040862
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Successful Social Media and Ecommerce Strategies in the Wine Industry
Szolnoki, Gergely (ed.); Thach, Liz (ed.); Kolb, Dani (ed.) - 2016
Social media and ecommerce has an enormous impact in today's wine industry, particularly among the Internet-savvy millennial generation. This book analyzes new communication platforms used in digital wine marketing, allowing students and researchers to understand how both producers and consumers...
Persistent link: https://www.econbiz.de/10012615671
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Global Business Value Innovations : Building Innovation Capabilities for Business Strategies
Arora, Anshu Saxena (ed.); Bacouel-Jentjens, Sabine (ed.);  … - 2018
as strategy, organizational behavior and e-commerce, this book explores the impact of cross-cultural issues … regulatory change on international marketing and management from both traditional and digital perspectives, providing concepts …
Persistent link: https://www.econbiz.de/10013256191