: What to do for better results? -- 4. Focusing on specific needs of development -- 5. Turkey's foreign aid perspective: A … framework -- 6. The Somali famine -- 7. The misery of Palestinian people -- 8. Hosting Syrian refugees -- 9. Lending a helping … hand to Rakhine -- 10. Getting out of the vicious circle: A fundamental discussion -- 11. Afghanistan, the UN and Turkey …

in Emerging Economies: The Case of ASEAN -- 3. Nation Branding as a Strategic Approach for Emerging Economies: The Case …-Driven Consumer-Brand Interactions in Mexico: Healthy Food Brands versus Indulgent Food Brands -- 8. Health and Lifestyle Branding … -- 9. Personal Branding -- 10. Neuromarketing: The Role of the Executive Function in Consumer Behaviour -- 11. The Future …

market trends, branding of local brands, territorial impact on brand/label/product, theoretical and managerial research …

from Global Operations -- 9. Global Supply Chains -- 10. Global Branding and Communication -- 11. Global Digital Marketing …

Leistungsstipendium der Wirtschaftsuniversität Wien und den Rudolf Sallinger-Preis für seine Diplomarbeit „Sensory Branding …" (2021), „Sensory Branding“ (2020), „Sound Branding“ (2018) und „Akustisches Markendesign“ (2015). . …

warum Branding funktioniert: Share of Mind, Relevant Set, Emotionen und Verbraucher-Insights -- Was Content-Marketing für … funktioniert: Encoding, Retention, Retrieval, der Hippocampus und Content vs. Context Memory • Wie und warum Branding funktioniert …