1. Traditional and Contemporary Notions of Marketing Communications -- 2. Power Shift: Analyzing the Changing Role of Public Relations in the Mar-keting Mix -- 3. Marketing Communication Planning for SMEs in Emerging Markets -- 4. Communicating Corporate Social Responsibility Initiatives: A...

This book integrates two different but equally prominent themes in the management field: mergers and acquisitions (M&As) and corporate social responsibility (CSR). It explores questions such as whether strategic goals overlap or conflict with sustainability choices, what the strategic and...

This book examines the impact of multinational enterprises (MNEs) on local economies, and presents selected case studies of MNEs operating in low income countries. By balancing external social and environmental costs against its corresponding benefits, the book demonstrates that MNEs can have a...

Opportunities and Pitfalls of Corporate Social Responsibility: An Introduction -- CSR implementation challenges: Analyzing the Role and Behavior Stakeholders -- Exploring the Theoretical Basis for Stakeholder Protection in Corporate Governance -- The Socio-economic Impact of Corporate Social...

Chapter 1: Introduction -- Chapter 2: Circular Economy research: From theory to practice -- Chapter 3: Conceptualization of Circular Economy 3.0: synthesizing the 10Rs hierarchy of value retention options -- Chapter 4: Working with new conceptualization of Circular Economy 3.0 -- Chapter 5: The...

Chapter 1: Promoting Environmentally Friendly Behaviours in Emerging Markets: An Urgent Need (Nguyen) -- Chapter 2: The Green Consumers in Emerging Markets: Who are They? (Yadav) -- Chapter 3: Green Food Consumption in China (Dang) -- Chapter 4: Key Determinants of Green Purchase Behaviour in...

Chapter 1 - Introduction -- Chapter 2 – MacIntyre’s virtue-practice-institution framework -- Chapter 3 – Business within capitalism and MacIntyre -- Chapter 4 – Alternative forms of enterprise and MacIntyre’s framework -- Chapter 5 – Defining Social Enterprise -- Chapter 6 –...

Organisational culture and gender stereotypes in technology industry; a comparative study of the AMD and Nvidia -- Introduction- Understandings of organisational culture -- Approaches and models to study organisational culture.-Exploring organisational culture -- Significance of gender-diverse...

Chapter 1: Introduction -- Chapter 2: Rethinking (or refreshing) the definition of green behaviors -- Chapter 3: Three shades of green behaviors: definitions and main issues -- Chapter 4: Drivers of green behaviors: A short review -- Chapter 5: Research on green behaviors: mapping trends --...

Part I: Consumer Goods, Entertainment and Gaming -- 1. Beatriz “Bea” Perez, The Coca-Cola Company -- 2. Ezgi Barcenas, Anheuser-Busch InBev -- 3. Pia Heidenmark Cook, IKEA -- 4. Virginie Helias, Procter & Gamble -- 5. Marissa (Pagnani) McGowan, PVH Corp. -- 6. Jyoti Chopra, MGM Resorts...