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1. Marketing Strategy: A Global Discipline -- 2. The Global Marketing Environment -- 3. Selecting and Entering Global Markets -- 4. Balancing Global Synergies and Local Responsiveness -- 5. Steps in Developing Global Marketing Strategies -- 6. Segmenting Targeting and Positioning in Global...
Persistent link: https://www.econbiz.de/10012821399
: Management and the Humanities -- Business Schools as Catalysts for Sustainable Development -- Executive Education 2.0 Coming … Academia and Business: Mazars -- Executive Education in Southeast Asia: Asian Institute of Management -- Learning to Learn: PWC …
Persistent link: https://www.econbiz.de/10012814660
. About the author: Martin A. Moser studied Industrial Engineering and Sales Management at the University of Applied Sciences … and Telecommunication Engineering). In addition to his professional activities in Technical Key Account Management and … Corporate Development in the packaging industry, he accomplished academic training in Financial Management at Middlesex …
Persistent link: https://www.econbiz.de/10012655219
Foundations of media management -- Characteristics of media management -- Value-creation systems of media enterprises … -- Functions of media management -- Business models and value creation in the newspaper and magazine market 126 -- Business models … the Internet market -- International media management -- Integrated media conglomerates and cross-media -- Case Studies. …
Persistent link: https://www.econbiz.de/10012399749
Customer Experience, Anwendung disruptiver Management-, Marketing- und Vertriebsansätze, die Schaffung eines agilen und … Digital Business Institute und Professor mit den Lehr- und Forschungsschwerpunkten digitales Management und digitales …
Persistent link: https://www.econbiz.de/10012664405
1 Einführung -- A Grundlagen der Untersuchung -- 2 Rahmenbedingungen -- 3 Organisationskonzepte -- 4 Managementkonzepte -- B Analyse ausgewählter Managementsysteme -- 5 Qualitätsmanagement -- 6 Umweltmanagement -- 7 Arbeitssicherheitsmanagement -- C Aufbau und Implementierung eines...
Persistent link: https://www.econbiz.de/10014021974
organizations: from change management to project management and knowledge management, it presents employees’ stories on past … of Management, Boston, United States). …
Persistent link: https://www.econbiz.de/10013270836
UBS Wealth Management “I work together with the elea Foundation for Ethics in Globalization to fight rural poverty in … International “Inclusive Leadership” combines a fascinating life experience and deep reflections on capitalism, ethics, and virtues …
Persistent link: https://www.econbiz.de/10012396226
within capitalism and MacIntyre -- Chapter 4 – Alternative forms of enterprise and MacIntyre’s framework -- Chapter 5 … necessary philosophical underpinnings. In Virtue and Social Enterprise: Ethical Alternatives to Capitalism, Geraldine Hall draws …
Persistent link: https://www.econbiz.de/10013365062
and organised activism: Lessons from an emerging market -- Chapter 8: Trans-Sustain – Transversal competency management …: Ethics and Sustainability: The role of sustainable policy evaluation tests -- Chapter 12: Models of capitalism, institutions … responsibility, sustainability, and good governance. Cláudia Simões is a Professor of Management (Marketing and Strategy area) and …
Persistent link: https://www.econbiz.de/10012814674