. Digital Marketing Adoption Framework for Small Businesses in Egypt: A Grounded Theory Approach -- Chapter 15. Islamic …

1. Introduction to Communicating Globally: An Integrated Marketing Approach -- 2. Transitioning in the Marketplaces and … -spaces of 2020 and Beyond -- 3. The Global Marketplace -- 4. How Marketing Communication Works -- 5. Integrated Communication … or Integrated Marketing Communication -- 6. Developing Integrated Global Marketing Communication Programs -- 7 …

Chapter 1: Introduction to Contemporary Retail Marketing in Emerging Economies: Ghana’s Supermarket Chains -- Chapter 2 …: Modern Retail Marketing and Supermarket Loyalty Cards Programme -- Chapter 3: The TESCO Club Card Loyalty Programme - The … Gold Standard -- Chapter 4: The Ghanaian Supermarket Industry -- Chapter 5: The Current Supermarket Chains Marketing …

This book presents stimulating new perspectives on three key sets of issues: a fair globalization, the policies that …. Examples include globalization and national inequality, globalization and policies for inclusive growth in developing countries …, Growth and Inequality -- Globalization and National Income Inequality: Observations and Lessons from the U.S. Experience …

Revolution) -- Chapter 2. Managing in the 4IR world -- Chapter 3: Business Concepts in Globalization -- Section II: 4IR Strategy …Technology is pervasive in today’s globalized world. Moreover, technology and globalization drive competitiveness and … and social facets, including digital transformation, cybersecurity, international operations, marketing, finance, culture …

International Marketing and Entrepreneurship at LUT University School of Business and Management. His expertise covers broad areas … of international business, marketing and entrepreneurship and their interplay, also with advancement of technologies. His …, International Business Review, International Marketing Review, Journal of International Marketing, Industrial Marketing Management …