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Deeper Understanding of the Role of Mental Construal for Advertising Processing and Pictoral Product Presentations in Digital Environments -- Impact of Human-like Attributes on the Acceptance of Digital Voice Assistants -- More Profound Understanding of Complaint Management in the Eye of the...
Persistent link: https://www.econbiz.de/10012398966
Part I. Economic, cultural and social identity -- Chapter 1. Introduction. Music, from intangible cultural heritage to … the music industry -- Chapter 2. The impact of the music industry in Europe and the business models involved in its value … policies related to music in Colombia -- Chapter 4. Soundcool: a business model for cultural industries born out of a research …
Persistent link: https://www.econbiz.de/10012615804
Introduction: Waiting for Death?- Data-Driven Services - Model for an Industrial Turning Point -- The Digital Revolution Is Everywhere -- Data Is Power -- The Modern Value Chain Stage Architecture -- Call to Arms for a Change in Corporate Culture -- Progressive Thinking -- Digital Society -- My...
Persistent link: https://www.econbiz.de/10012399365
Introduction -- How the COVID-19 Pandemic is Reshaping the Education Service -- Rethinking Higher Education Post COVID-19 -- Asian University Leader Perspectives -- Transformative Value Co-creation in Healthcare Services in the COVID-19 Era.
Persistent link: https://www.econbiz.de/10012440047
music industries in a time of transition. It builds on a series of recorded meetings in which key stakeholders discuss and … assess options and considerations for the music industries’ transition to a digital era. These talks were closed to the … make digital change so difficult. After presenting a theoretical framework for assessing digital change in the music …
Persistent link: https://www.econbiz.de/10012396893
, images, texts, and music that can be bought, downloaded, or streamed via various web stores. Their consumption primarily …
Persistent link: https://www.econbiz.de/10013386107
This book highlights the latest research articles presented at the Third Digital Marketing & eCommerce Conference in June 2022. Papers include a varied set of digital marketing and eCommerce-related topics such as user psychology and behavior in social commerce, influencer marketing in social...
Persistent link: https://www.econbiz.de/10013256202
In this book, the drivers and barriers that motivate or inhibit consumers to participate in e-commerce are investigated, differentiating between the e-commerce subareas of cross-border e-commerce, voice-commerce, conversational-commerce and rental-commerce. This specification is both...
Persistent link: https://www.econbiz.de/10013199052
This proceedings volume highlights the latest research presented at the 9th International Conference on Research on National Brand & Private Label Marketing (NB&PL2022). The topics covered include: retailing, private label portfolio and assortment management, private label pricing and promotion,...
Persistent link: https://www.econbiz.de/10013203512
1: Introduction: the future of luxury -- 2: The industry is special -- 3: Cautious Steps towards Digital -- 4: Customer Centricity is Key -- 5: Digital Transformation of the Omni-personal Customer Journey -- 6: How To Go Omni-personal -- 7: Conclusion: Embark on Your Journey to the Omni-personal...
Persistent link: https://www.econbiz.de/10012814657