1. Marketing Communications and Brand Development - An Introduction -- 2. The Progress of Destination Brand Marketing in Emerging Economies: The Case of ASEAN -- 3. Nation Branding as a Strategic Approach for Emerging Economies: The Case of UAE -- 4. Bank Brand Avoidance - Perspectives from...

1. Need for a Steady Foundation -- 2.What is Dharma? -- 3.The Uniqueness of the Dharmic Tradition -- 4.Dharmic Leadership -- 5.Organizational Dharma -- 6.Enablers of Dharma -- 7.Hurdles/Challenges -- 8.Case Studies -- 9.Concluding Thoughts.

Einleitung: Warum Ökonomie ohne Moral wertlos ist -- Ökonomie und Ethik: Wie passt das zusammen? -- Eine kurze Geschichte der Ethik -- Aktuelle Herausforderungen der Wirtschaftsethik -- Anwendungsfelder der ökonomischen Ethik -- Lösungsansätze und Perspektiven: Was jetzt zu tun ist -- Ethik...

Section 1: Philosophical foundations and normative approaches for business management -- Chapter 1: What should business ethics be? Aims, methodology, substance – by Brian Berkey -- Chapter 2: Philosophical challenges in development of ethical perspective in business – by Dušan Kučera --...

Preface -- Chapter 1. New problems in the Era of AI -- Chapter 2. Ethical Enlightenment in the Age of Intelligence -- Chapter 3. Digintelligence Risk Society is Around the Corner -- Chapter 4. AI Medical Treatment: Epidemic, Death and Love -- Chapter 5. “Secret” Left by Turing--Privacy...

1. You Can’t Live (Well) Without Business Ethics -- 2. Overview of Business Ethics -- 3. Primitive Trade -- 4. Ancient Trade in the Near East -- 5. Greek Society -- 6. Roman Society -- 7. Jewish and Christian Attitudes -- 8. Islam and Business Ethics -- 9. Medieval Business Ethics -- 10....

1. Labor Resists -- 2. Early Nineteenth-Century Changes -- 3. Examples of Mid-Nineteenth-Century Business Ethics in America -- 4. Rise of Industrialization -- 5. Ethics of the Firm and Strategic Behavior -- 6. John D. Rockefeller and Standard Oil -- 7. Rise of the Big Retail Merchants -- 8....

1. Ethics of Management -- 2. Ethics of Capitalism -- 3. Ethics of Marxism -- 4. Business ethics and ethical leadership -- 5. Japanese management system -- 6. Scandinavian and Yugoslav management system.

Grundlinien einer Business Metaphysics -- Der Arbeitsplatz als Betrachtungsgegenstand der Analyse -- Normative Ethiktheorien als inhaltliche Leitlinien einer Managementethik -- Aus managementethischer Sicht arbeitsplatzrelevante Bereiche im Personalmanagement -- Managementethik: Makro- vs....