Bhattacharyya, Jishnu (ed.); Balaji, M. S. (ed.); … - 2022 - 1st ed. 2022.
The book provides an overview of socially responsible consumption and marketing, as well as a collection of teaching cases that discuss and emphasize how 21st-century organizations, both for-profit and non-profit, are addressing socially responsible consumers and meeting their changing needs...