This novel book, motivated by the recent introduction of a major innovation in information technology, explores the possibility of the Internet being made available to millions of poor people in developing countries, who are not yet connected. The new technology, known as a smart feature phone,...

Part I. The financial-entrepreneurial innovation-technology convergence -- Chapter 1. How Fintech was born? -- Chapter 2. Technological possibilities -- Chapter 3. Entrepreneurship in the Fintech industry -- Part II. Exploring opportunities in Fintech -- Chapter 4. Dynamics of Fintech and the...

Deeper Understanding of the Role of Mental Construal for Advertising Processing and Pictoral Product Presentations in Digital Environments -- Impact of Human-like Attributes on the Acceptance of Digital Voice Assistants -- More Profound Understanding of Complaint Management in the Eye of the...

Gesellschaftliche Trends und ihr Einfluss auf unternehmerische Kommunikation -- Digital Natives und Digital Immigrants als Adressaten von (Marketing-)Kommunikation -- Aktuelle Trends in Marketing und Kommunikation -- Chancen und Risiken unterschiedlicher Kommunikationstrends aus...

Marketing: Synchronität von Marke und Konsument -- Integrierte Marketingkommunikation: Omnichanneling -- Zielgruppe Generation Z: Charakteristika -- Marketingkommunikation mit der Generation Z: Erfolgsfaktoren -- Digitale Markenstrategie für die Generation Z: Empfehlungen -- Summary und Ausblick.

Chapter 1 – Defining and rationalising digital towns -- Chapter 2 – Measuring digital readiness -- Chapter 3 – Connectivity -- Chapter 4 – Digital Citizen -- Chapter 5 – Digital Education -- Chapter 6 – Digital Civil Society -- Chapter 7 – Digital Business -- Chapter 8 – Digital...

Part I. State Of The Field -- Approaching Media Influence And Its Mechanisms -- Connections And Relationships In Europe And Worldwide And Their Impact -- Part Ii. Research On Online Media And The Impact On Consumers, Businesses And Society -- Methodology And Research Design -- Case Studies On...

Der Umgang in und mit Gruppen begegnet uns in zahlreichen Situationen im Leben, sei es innerhalb der Familie, im Verein oder im Berufsleben. Wie wir uns jedoch in Gruppen bewegen ist für die meisten Menschen geradezu von einer Selbstverständlichkeit geprägt, vielleicht sogar einer Art...

1 Introduction: digital transformation, big techs, and public policies -- 2 New economy(ies), new economics and new ‘digital’ rights -- 3 Big Techs, Market Power and Public Policies -- 4 Big techs and on-line information system -- 5 Private power and public policies: between antitrust and...

Chapter 1. Introduction -- Chapter 2. Network effects -- Chapter 3. FaircentTM: Powering P2P Lending Revolution -- Chapter 4. Value creation in platforms -- Chapter 5. Swiggy™, Foodora™, and Yelp™: Hyperlocal Platforms -- Chapter 6. Network mobilization -- Chapter 7. Bharatmatrimony.com --...