Part I: Introduction -- Chapter 1. Introduction (Marianna Sigala, Anastasia Yeark, Rajka Presbury, Marcela Fang and Karen Smith) -- Part II: Experiences -- Chapter 2. "Art in Servicescape and Experience Design: Learnings from The d’Arenberg Cube, Australia" (Marianna Sigala) -- Chapter 3. A...

This book brings together multi-disciplinary research and practical evidence about the role and exploitation of big data in driving and supporting innovation in tourism. It also provides a consolidated framework and roadmap summarising the major issues that both researchers and practitioners...

1. Introduction: Wine destination management and marketing: critical success factors -- 2. Understanding the wine tourist markets’ motivations, travel constraints, and perceptions of destination attributes: a case study of winery visitors in Sardinia, Italy -- 3. Wine tourist’s perception of...