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The Cultural Influence on Mass Customization
Wabia, Carolin - 2020 - 1st ed. 2020.
Theoretical Background on Mass Customization Research -- Fundamentals of Culture Research -- Cultural Influence on Consumer Behavior Under Mass Customization -- Cultural‐bound Interest in Mass Customization – survey -- Cultural‐Bound Actions in Mass Customization – experiment. .
Persistent link: https://www.econbiz.de/10012399676
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Leading Edge Technologies in Fashion Innovation : Product Design and Development Process from Materials to the End Products to Consumers
Lee, Young-A. (ed.) - 2022
) -- Chapter 2. Material Innovation with Technologies (Huantian Cao) -- Chapter 3. Wearable Technology in Fashion (Sumin Koo and …
Persistent link: https://www.econbiz.de/10012814769
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Advances in National Brand and Private Label Marketing : Sixth International Conference, 2019
Martínez-López, Francisco J. (ed.);  … - 2019
diverse areas of application such as innovation, retail market structure, social media, consumer decision-making, store …
Persistent link: https://www.econbiz.de/10012398499
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Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
Martínez-López, Francisco J. (ed.);  … - International Conference on Research on National Brand … - 2022
This proceedings volume highlights the latest research presented at the 9th International Conference on Research on National Brand & Private Label Marketing (NB&PL2022). The topics covered include: retailing, private label portfolio and assortment management, private label pricing and promotion,...
Persistent link: https://www.econbiz.de/10013203512
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Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
Martínez-López, Francisco J. (ed.);  … - International Conference on Research on National Brand … - 2018
The 2018 International Conference on National Brand & Private Label Marketing is a unique academic forum for presenting and discussing original and significant contributions from researchers around the world on marketing issues facing retailers, store brand managers and national brand managers....
Persistent link: https://www.econbiz.de/10013192306
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The Eight Universal Dimensions of Culture from a Synthesis of Cultural Taxonomies : A Compendium on Cultural Taxonomies and a Tool for the Universal Dimensions of Culture
Kunert, Sophie - 2022
Introduction -- Current State of Research -- Evaluation and Selection of Existing Cultural Taxonomies -- Introduction to the Synthesis of the Universal Dimensions of Culture (UDCs) -- The Environment - One Connecting Concept? -- Time – One Connecting Concept? -- Human Behavior - One Connecting...
Persistent link: https://www.econbiz.de/10013361757
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Korean Wave in South Asia : Transcultural Flow, Fandom and Identity
Roy, Ratan Kumar (ed.); Das, Biswajit (ed.) - 2022
Section 1: Fandom and Youth -- Chapter 1 Looking at Fan Identity: The Bangladeshi K-pop Fan -- Chapter 2 Korean Dramas in India - Viewership, Aspirations and Consumerism: A Reception Study among Indian Youngsters -- Chapter 3 Youth and popular culture: Korean Wave in India’s North East --...
Persistent link: https://www.econbiz.de/10013270862
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The Right Sensory Mix : Decoding Customers’ Behavior and Preferences
Derval, Diana - 2022 - 2nd ed. 2022.
· Systematically increase the innovation adoption rate · Invent planet and people-friendly futures Berry-AMA Book Prize Finalist …
Persistent link: https://www.econbiz.de/10013174055
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Commercialisation and Innovation Strategy in Small Firms : Learning to Manage Uncertainty
Mazzarol, Tim; Reboud, Sophie; Clark, Delwyn; Moore, Monique - 2022
Chapter 1. Innovation and Commercialisation in Small Firms -- Chapter 2. Conceptual Foundations of the Book -- Chapter … 3. The Decision to Innovate -- Chapter 4. Screening Opportunities -- Chapter 5. The Business Model and Innovation …This book focuses on the process of commercialisation and innovation management in small firms. Although …
Persistent link: https://www.econbiz.de/10013270851
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Uncertainty-driven Innovation : Managing the New Product Development Processes in an Unpredictable Environment
Marzi, Giacomo - 2022
Chapter 1: The Unpredictable Environment and Role of Innovation -- Chapter 2: The Entrepreneurs, the Innovation Process … and the Management of Uncertainty -- Chapter 3: The Necessity and the Drawbacks of Product and Process Innovation … how uncertainty can shape product innovation, process innovation, and the new product development process by covering …
Persistent link: https://www.econbiz.de/10013192316