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Theoretical Background on Mass Customization Research -- Fundamentals of Culture Research -- Cultural Influence on Consumer Behavior Under Mass Customization -- Cultural‐bound Interest in Mass Customization – survey -- Cultural‐Bound Actions in Mass Customization – experiment. .
Persistent link: https://www.econbiz.de/10012399676
) -- Chapter 2. Material Innovation with Technologies (Huantian Cao) -- Chapter 3. Wearable Technology in Fashion (Sumin Koo and …
Persistent link: https://www.econbiz.de/10012814769
diverse areas of application such as innovation, retail market structure, social media, consumer decision-making, store …
Persistent link: https://www.econbiz.de/10012398499
This proceedings volume highlights the latest research presented at the 9th International Conference on Research on National Brand & Private Label Marketing (NB&PL2022). The topics covered include: retailing, private label portfolio and assortment management, private label pricing and promotion,...
Persistent link: https://www.econbiz.de/10013203512
The 2018 International Conference on National Brand & Private Label Marketing is a unique academic forum for presenting and discussing original and significant contributions from researchers around the world on marketing issues facing retailers, store brand managers and national brand managers....
Persistent link: https://www.econbiz.de/10013192306
Introduction -- Current State of Research -- Evaluation and Selection of Existing Cultural Taxonomies -- Introduction to the Synthesis of the Universal Dimensions of Culture (UDCs) -- The Environment - One Connecting Concept? -- Time – One Connecting Concept? -- Human Behavior - One Connecting...
Persistent link: https://www.econbiz.de/10013361757
Section 1: Fandom and Youth -- Chapter 1 Looking at Fan Identity: The Bangladeshi K-pop Fan -- Chapter 2 Korean Dramas in India - Viewership, Aspirations and Consumerism: A Reception Study among Indian Youngsters -- Chapter 3 Youth and popular culture: Korean Wave in India’s North East --...
Persistent link: https://www.econbiz.de/10013270862
· Systematically increase the innovation adoption rate · Invent planet and people-friendly futures Berry-AMA Book Prize Finalist …
Persistent link: https://www.econbiz.de/10013174055
Chapter 1. Innovation and Commercialisation in Small Firms -- Chapter 2. Conceptual Foundations of the Book -- Chapter … 3. The Decision to Innovate -- Chapter 4. Screening Opportunities -- Chapter 5. The Business Model and Innovation …This book focuses on the process of commercialisation and innovation management in small firms. Although …
Persistent link: https://www.econbiz.de/10013270851
Chapter 1: The Unpredictable Environment and Role of Innovation -- Chapter 2: The Entrepreneurs, the Innovation Process … and the Management of Uncertainty -- Chapter 3: The Necessity and the Drawbacks of Product and Process Innovation … how uncertainty can shape product innovation, process innovation, and the new product development process by covering …
Persistent link: https://www.econbiz.de/10013192316