Chapter 1: Introducing Online Brand Communities -- Chapter 2: Participation and customer involvement -- Chapter 3 … brand communities -- Chapter 6: Brand and customer loyalty in online brand communities -- Chapter 7: Brand relationship and … customer loyalty, particularly with the millennial generation. Her research has been published and presented in various …

Eine komprimierte Darstellung der Grundlagen zum Konzept der Customer Experience -- Ein Überblick über relevante … Elemente und Erlebnisdimensionen der Customer Experience -- Ein Überblick über zentrale Aufgabenfelder des Customer Experience … Managements -- Ausgewählte Methoden zur Umsetzung eines Customer Experience Managements in der eigenen Unternehmenspraxis -- Ein …

Employees’ Technostress and Customer Responses -- Study D: Fairness Perceptions of Customer Participation in Online Services … frontline employees. Likewise, research on interrelated customer responses is scarce. To address this matter, this book presents …

Offering a pragmatic understanding of customer engagement as an object of effective marketing management, this book … takes an integrative approach and brings together different streams of marketing research, such as customer activism and … value formation. The author explores the notion of customer engagement by analysing empirical data compiled from firms …

customer engagement. It describes the evolution from Scrum methodology to agile management practices lingered over several … and customer engagement. A good learning choice for the managers… Angappa Gunasekaran PhD, Director, School of Business … space and human behavior… The convergence of neuromarketing, neurobehavioral attributes, and customer engagement …

-Concept Interactionist Model of Social Media Reputation -- 7. Africa's Digital Marketplace: The Role of Social Media in Customer Engagement … Marketing in Africa -- 11. Driving Business Performance through Customer Value Management Practice: A Case of Digital Tag …, and platforms to design and deliver products and services that meet market needs, create value, and enhance customer …

dem Institut für Marketingmanagement der ZHAW School of Management and Law 2016 durchgeführt hat. Ziel der Business …