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Regulating Digital Markets : The European Approach

Manganelli, Antonio; Nicita, Antonio - 2022

1 Introduction: digital transformation, big techs, and public policies -- 2 New economy(ies), new economics and new ‘digital’ rights -- 3 Big Techs, Market Power and Public Policies -- 4 Big techs and on-line information system -- 5 Private power and public policies: between antitrust and...

Persistent link: https://www.econbiz.de/10013040862

Achieving Business Competitiveness in a Digital Environment : Opportunities in E-commerce and Online Marketing

Semerádová, Tereza (ed.); Weinlich, Petr (ed.) - 2022

1. The Broad and Narrow Definition of E-Commerce -- 2. Evaluative Framework for Digital Competitiveness -- 3. Website-Centric Shoping Experience -- 4. Socially Responsible Online Marketing- 5. Algorithms – the New Leaders of the Advertising Market -- 6. The Credibility of Online...

Persistent link: https://www.econbiz.de/10012814777

Advances in Digital Marketing and eCommerce : First International Conference, 2020

Martínez-López, Francisco J. (ed.); … - 2020 - 1st ed. 2020.

This book highlights the latest research presented at the first Digital Marketing & eCommerce Conference (Barcelona, Spain, June 2020). Papers include a diverse set of digital marketing and eCommerce-related topics such as user psychology and behavior in social commerce, influencer marketing in...

Persistent link: https://www.econbiz.de/10012399439

Handbuch digitale Wirtschaft

Kollmann, Tobias (ed.) - 2020

Dieses Handbuch liefert die theoretischen Grundlagen und praxisbezogenen Implikationen für die Digitale Transformation unserer Wirtschaft, unserer Produktion und Kundenbeziehungen und bietet damit ein solides Fundament für Praktiker und Wissenschaftler. Renommierte Autorinnen und Autoren aus...

Persistent link: https://www.econbiz.de/10012403331

The Platform Economy : Designing a Supranational Legal Framework

Inozemtsev, Maxim I. (ed.); Sidorenko, Elina L. (ed.); … - 2022

Introduction -- Part 1: The Platform Economy -- Chapter 1: The Rise of Digital Platforms and their Legal Regulation in …: Employment Status of Digital Platform Workers -- Chapter 8: Online Services Platforms: Household Sector Digitalization and Peer …-to-peer Transactions in the Russian Economy -- Part 2: Regulating the platform economy -- Chapter 9: Digital Platforms for Cross …

Persistent link: https://www.econbiz.de/10013386118

Omni-personal Luxury : How to Transform your Luxury Business for the Digital Age

Schmitt, Rebecca; Rossi, Arnaud; Bensoussan, Albert - 2022

1: Introduction: the future of luxury -- 2: The industry is special -- 3: Cautious Steps towards Digital -- 4: Customer Centricity is Key -- 5: Digital Transformation of the Omni-personal Customer Journey -- 6: How To Go Omni-personal -- 7: Conclusion: Embark on Your Journey to the Omni-personal...

Persistent link: https://www.econbiz.de/10012814657

Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022

Martínez-López, Francisco J. (ed.); … - International Conference on Research on National Brand … - 2022

This proceedings volume highlights the latest research presented at the 9th International Conference on Research on National Brand & Private Label Marketing (NB&PL2022). The topics covered include: retailing, private label portfolio and assortment management, private label pricing and promotion,...

Persistent link: https://www.econbiz.de/10013203512

Brand Evolution : moderne Markenführung im digitalen Zeitalter

Hassenstein, Katrin; Kirchenbauer, Alena - 2022 - 3., vollständig überarbeitete und erweiterte Auflage

Dieses Buch präsentiert die wesentlichen Aspekte der Markenführung im Internet. Wissenschaftler*innen stellen die Erkenntnisse der Markentheorie und des Markenmanagements dar und Digitalexpert*innen führen aus, wie die Instrumente der Markenführung im Netz konkret umgesetzt werden. Da das...

Persistent link: https://www.econbiz.de/10013327921

Digitalization Across Organizational Levels : New Frontiers for Information Systems Research

Dibbern, Jens (ed.); Förderer, Jens (ed.); Kude, Thomas (ed.) - 2022

Complementor Innovation in Platform Ecosystems -- Chapter 7. The Economic and Social Consequences of Digital Platforms: A …. The Affordances of Blockchain Platforms: Why Service Providers Use Blockchains -- Chapter 9. Process Mining for Carbon …

Persistent link: https://www.econbiz.de/10013386133

Der Einfluss der Werbespotgestaltung auf das Social Media Engagement von Konsumenten : eine Multilevel-Analyse und Lebenszyklus-Betrachtung am Beispiel von YouTube

Lenzen, Sandra - 2019

Sandra Lenzen untersucht den Einfluss der Kreativität eines Werbespots auf die psychologische Werbewirkung sowie auf das Social Media Engagement und kombiniert hierbei Befragungs- mit Verhaltensdaten. Die Autorin zeigt den Lebenszyklus eines YouTube Werbespots sowie den Einfluss verschiedener...

Persistent link: https://www.econbiz.de/10012401777

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