Vom stationären Einzelhandel zum Intelligent Retail -- Bedrohungen des stationären Handels -- Intelligent Retail -- Beispiele für stationären Einzelhandel der Zukunft -- Risiken für Intelligent Retail.

Rund drei von vier Deutschen lassen sich in einem Fachgeschäft ausführlich beraten, kaufen jedoch die Ware später im Internetshop eines Wettbewerbers. Dieses als Showrooming bezeichnete Konsumverhalten ist mit der steigenden Akzeptanz des Onlinehandels zu einer wachsenden Herausforderung des...

Part I. State Of The Field -- Approaching Media Influence And Its Mechanisms -- Connections And Relationships In Europe And Worldwide And Their Impact -- Part Ii. Research On Online Media And The Impact On Consumers, Businesses And Society -- Methodology And Research Design -- Case Studies On...

This book highlights the latest research articles presented at the Third Digital Marketing & eCommerce Conference in June 2022. Papers include a varied set of digital marketing and eCommerce-related topics such as user psychology and behavior in social commerce, influencer marketing in social...

Chapter 1. Omni-channel operations: Challenges, opportunities, and models -- Chapter 2. New Functions of Physical Stores in the Age of Omnichannel Retailing -- Chapter 3. Omni-Channel Assortment Planning -- Chapter 4. Returns Policies and Smart Salvaging: Benefiting From a Multi-Channel World --...

Chapter 1: Introduction -- Chapter 2: Distribution in a Developing Economy: 1850-1900 -- Chapter 3: Distribution Driven by Technology: 1900-1950 -- Chapter 4: Technology Accelerates: 1950 to Present -- Chapter 5: Conclusion: Marketing Education and the Future.

Chapter 1: Introduction to the value chain -- Chapter 2: Introduction to the intermediaries in the healthcare value chain -- Chapter 3: Overview of GPOs -- Chapter 4: History of GPOs (co-authored with David Cassak) -- Chapter 5: Performance of GPOs -- Chapter 6: Analysis of Specific GPO Issues...

1: Introduction: the future of luxury -- 2: The industry is special -- 3: Cautious Steps towards Digital -- 4: Customer Centricity is Key -- 5: Digital Transformation of the Omni-personal Customer Journey -- 6: How To Go Omni-personal -- 7: Conclusion: Embark on Your Journey to the Omni-personal...