Chapter 1: Introduction -- Part I: Structure of the Wine Sectors Worldwide -- Chapter 2: The French Wine Industry … -- Chapter 3: The Italian Wine Industry -- Chapter 4: The Spanish Wine Industry -- Chapter 5: The US Wine Industry -- Chapter 6 …: The Australian Wine Industry -- Chapter 7: The Argentine Wine Industry -- Chapter 8: The Chilean Wine Industry -- Chapter …

1. Introduction: Wine and Technology Between Cultural Attitudes to Alcohol, Sales, Legislation, and Health -- 2. The … Greatest Tricks of Digital Alcohol Marketing: The Consumer’s Voice and Alcohol e-Marketing -- 3. Wine Storytelling -- 4 …. Wearable Technology and Wine -- 5. Smart Packaging: The Labels Come to Life -- 6. Wearable Technology for Preventive or …

1. Terroir, Institutions and Improvements in European Wine History: an Introduction; Silvia A. Conca Messina, Stéphane … Le Bras, Paolo Tedeschi, Manuel Vaquero Piñeiro -- 2. Bordeaux wine challenging cycles and competition (from the 1820s to … present times); Hubert Bonin -- 3. Quantity is not Quality. Expansion and limits of wine-producing in Sicily; Francesco …

Dieser Sammelband enthält die für die 4. Culinary and Wine Tourism Conference akzeptierten Beiträge. Bedingt durch die … Tourismuswissenschaft (DGT) und der IMC Fachhochschule Krems, Studiengang International Wine Business geplant, für jede dieser renommierten … Studiengangsleiter für International Wine Business an der IMC Fachhochschule Krems. …

Development: Of Mimesis and Business Models -- 33. Positioning the Current Development of China’s Wine Tourism Destinations: A …1. Introduction: Wine destination management and marketing: critical success factors -- 2. Understanding the wine … in Sardinia, Italy -- 3. Wine tourist’s perception of winescape in Central Otago, New Zealand -- 4. The image of a wine …

Social media and ecommerce has an enormous impact in today's wine industry, particularly among the Internet …-savvy millennial generation. This book analyzes new communication platforms used in digital wine marketing, allowing students and … media platforms to interact with consumers, crowdsourcing techniques to build a new wine business, cross-cultural analysis …

Environmental Pressures on the Social Sustainability of the South African Wine Industry -- 3. Sustaining Social Commitments at … Colomé -- 4. Are US Wineries Prepared for the Next ‘Black Swan’ Event? -- 5. The Transformational Power of Wine Tourism … Experiences: The Socio-Cultural Profile of Wine Tourism in South Australia -- 6. The Hawke’s Bay Wine Auction: History …

1. Terroir, institutions and improvements in European wine history: an Introduction; Silvia A. Conca Messina, Stéphane …: from 18th to 21th century; Serge Wolikow -- 4. The Development of Winegrowing: Winemaking and distribution of wine in the … Lower Moselle (18th-20th Centuries); Thomas Schuetz -- 5. The Mountain Wine, 1800-1900: Case studies from the provinces of …