This book describes the latest microeconomic concepts and operations research (OR) techniques needed to comprehend the design and operation of power markets, as well as the actions of their agents: producers, consumers, operators, and regulators. This is critical when it comes to addressing a...

Chapter 1. A Lanchester-Type Dynamic Game of Advertising and Pricing -- Chapter 2. On the Modelling of Price Effects in the Diffusion of Optional Contingent Products -- Chapter 3. The effects of consumer rebates in a competitive distribution channel -- Chapter 4. On the coordination of static...