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Urban World History : An Economic and Geographical Perspective

Tellier, Luc-Normand - 2019 - 2nd ed. 2019

-- The Topodynamic Model: Origin and Fallouts -- The Urban World Future -- Conclusion: The Broad Patterns of History …This book seeks to deepen readers’ understanding of world history by investigating urbanization and the evolution of … urban systems, as well as the urban world, from the perspective of historical analysis. The theoretical framework of the …

Persistent link: https://www.econbiz.de/10012398836

Measuring the Effectiveness of Real Estate Regulation : Interdisciplinary Perspectives

Levine-Schnur, Ronit (ed.) - 2020 - 1st ed. 2020.

Chapter 1. Measuring the Demand for Land Under Sorting and Matching -- Chapter 2. Capitalization and Exclusionary Zoning -- Chapter 3. The Long-Run Impact of Zoning in U.S. Cities -- Chapter 4. Tracing the Effectiveness of Land-Use Regulation: The Case of Heritage Protection Measures,...

Persistent link: https://www.econbiz.de/10012399284

Coping with the Pandemic in Fragile Cities

Pasqui, Gabriele - 2022

lives of millions of people, and on the use of urban spaces at all levels. All over the world, cities have been at the …

Persistent link: https://www.econbiz.de/10012814838

Sustainable Energy Access for Communities : Rethinking the Energy Agenda for Cities

Fall, Aminata (ed.); Haas, Reinhard (ed.) - 2022 - 1st ed. 2022.

world present case studies from different countries and discuss efforts were needed for achieving the United Nations …

Persistent link: https://www.econbiz.de/10013192336

ShareCity : Sharing-Ansätze, Sharing-Verhalten, Sharing-Strategien, Sharing-Cases in Städten

Georgi, Dominik; Bründler-Ulrich, Susanne; Schaffner, … - 2019

Dieses Buch zeigt, dass das Stadtleben der Zukunft möglicherweise ein „Shared City Life“ sein wird, indem die Bevölkerung mehr und mehr Sharing-Ansätze nutzt. Damit dieses Shared City Life den Interessen der Stadt selbst entspricht und nicht nur Externe, etwa internationale...

Persistent link: https://www.econbiz.de/10012401815

Marketing Effectiveness and Accountability in SMEs : A Multimethodological Approach

Smith, Trevor A. - 2022

1. Introduction to Marketing Effectiveness and the SMEs -- 2. Marketing Effectiveness and Accountability with Implications and Applications for SMEs -- 3. Knowledge and Marketing Effectiveness with Implications and Applications for SMEs -- 4. A Qualitative Inquiry into Marketing Effectiveness of...

Persistent link: https://www.econbiz.de/10013386128

Public Sector Marketing Communications Volume I : Public Relations and Brand Communication Perspectives

Adeola, Ogechi (ed.); Katuse, Paul (ed.); … - 2022

Part 1: Public Sector Marketing Communications and Brand Management -- Chapter 1: Introduction to Public Sector Marketing Communications in Africa -- Chapter 2: Public Sector Branding in Africa: Some Reflections -- Chapter 3: Marketing Communications Strategies for Public Transport Organisations...

Persistent link: https://www.econbiz.de/10013392534

Marketing Communications and Brand Development in Emerging Markets Volume II : Insights for a Changing World

Adeola, Ogechi (ed.); Hinson, Robert (ed.); … - 2022

times. Joel Edmund Nettey, World President & Chairman, International Advertising Association “This well-organised book on …1. Marketing Communications and Brand Development in A Changing World – Introduction, Issues and Perspectives -- 2 … Practices in a Changing World. …

Persistent link: https://www.econbiz.de/10013203503

Marketing Communications and Brand Development in Emerging Economies Volume I : Contemporary and Future Perspectives

Adeola, Ogechi (ed.); Hinson, Robert (ed.); … - 2022

Emerging Markets -- 6. Sports Communications in South American: The Case of the Soccer World Cup -- 7. Social Media … Institute of Management Indore, India “The coverage of chapters from different parts of the world makes this book a truly global … emerging technologies on marketing communications and brand development in a changing world. Businesses in emerging economies …

Persistent link: https://www.econbiz.de/10013192340

Advances in Kaiyu Studies : From Shop-Around Movements Through Behavioral Marketing to Town Equity Research

Saito, Saburo (ed.); Yamashiro, Kosuke (ed.) - 2018

This book is the first systematic exposition of advances in Kaiyu studies carried out by the author and his colleagues in Japan and other parts of Asia. Consumer shop-around behavior is referred to as Kaiyu in Japanese, a term widely used in several fields such as city planning, marketing, real...

Persistent link: https://www.econbiz.de/10012397031