1. Traditional and Contemporary Notions of Marketing Communications -- 2. Power Shift: Analyzing the Changing Role of Public Relations in the Mar-keting Mix -- 3. Marketing Communication Planning for SMEs in Emerging Markets -- 4. Communicating Corporate Social Responsibility Initiatives: A...

Chapter 1 - Introduction -- Chapter 2 – MacIntyre’s virtue-practice-institution framework -- Chapter 3 – Business within capitalism and MacIntyre -- Chapter 4 – Alternative forms of enterprise and MacIntyre’s framework -- Chapter 5 – Defining Social Enterprise -- Chapter 6 –...

Chapter 1: Introduction -- Chapter 2: Circular Economy research: From theory to practice -- Chapter 3: Conceptualization of Circular Economy 3.0: synthesizing the 10Rs hierarchy of value retention options -- Chapter 4: Working with new conceptualization of Circular Economy 3.0 -- Chapter 5: The...

Organisational culture and gender stereotypes in technology industry; a comparative study of the AMD and Nvidia -- Introduction- Understandings of organisational culture -- Approaches and models to study organisational culture.-Exploring organisational culture -- Significance of gender-diverse...

Leadership und Motivation -- Transformation und kultureller Wandel zum modernen Leadershipansatz -- Emotionale Intelligenz -- Leadership als Teil der Unternehmensstrategie -- Instrumente -- Coaching und Mentoring -- Leadership im Projektmanagement -- Employer Branding -- Nachhaltigkeit -- Change...

Chapter 1. CSR as Part of the Corporate Strategy. Chapter 2. Sustainability Management and social Responsibility in the Value Chain. Chapter 3. CSR in Procurement. Chapter 4. CSR in Operations Management -- Chapter 5. CSR in Marketing Management -- Chapter 6. Innovation Management -- Chapter 7....

Introduction -- Social Purpose, Commercialization, and Innovations in Microfinance: A Theoretical and Practical Perspective -- A Systematic Overview of Innovations in Microfinance: Operational, Institutional and Product Innovation -- Funding structure in the Global Microfinance Industry: How...

Part I: Climate Change challenge, CSR, ESG issues: the state of the art -- Chapter 1: Introduction -- Chapater 2: Self-consciousness and awareness as adaptation enablers -- Chapter 3: Climate change challenges and the policy makers initial response -- Chapter 4: SRI, ESG and Value of...

Vorwörter -- 1. Einführung -- 2. Strategisches Management -- 3. Performance Management -- 4. Reporting -- 5. Unternehmensfinanzierung -- 6. Asset Management -- 7. Investitionsmanagement -- 8. Risikomanagement -- Autorenverzeichnis.