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Achieving Business Competitiveness in a Digital Environment : Opportunities in E-commerce and Online Marketing
Semerádová, Tereza (ed.); Weinlich, Petr (ed.) - 2022
1. The Broad and Narrow Definition of E-Commerce -- 2. Evaluative Framework for Digital Competitiveness -- 3. Website-Centric Shoping Experience -- 4. Socially Responsible Online Marketing- 5. Algorithms – the New Leaders of the Advertising Market -- 6. The Credibility of Online...
Persistent link: https://www.econbiz.de/10012814777
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Brand Evolution : moderne Markenführung im digitalen Zeitalter
Theobald, Elke (ed.); Gaiser, Brigitte (ed.) - 2022 - 3., vollständig überarbeitete und erweiterte Auflage
Grundlagen der Markenführung -- Strategische Markenführung und Markenkommunikation im Internet -- Spezifische … Instrumente der Markenführung im Internet. …Dieses Buch präsentiert die wesentlichen Aspekte der Markenführung im Internet. Wissenschaftler*innen stellen die …
Persistent link: https://www.econbiz.de/10013327921
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Omni-personal Luxury : How to Transform your Luxury Business for the Digital Age
Schmitt, Rebecca; Rossi, Arnaud; Bensoussan, Albert - 2022
1: Introduction: the future of luxury -- 2: The industry is special -- 3: Cautious Steps towards Digital -- 4: Customer Centricity is Key -- 5: Digital Transformation of the Omni-personal Customer Journey -- 6: How To Go Omni-personal -- 7: Conclusion: Embark on Your Journey to the Omni-personal...
Persistent link: https://www.econbiz.de/10012814657
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Regulating Digital Markets : The European Approach
Manganelli, Antonio; Nicita, Antonio - 2022
1 Introduction: digital transformation, big techs, and public policies -- 2 New economy(ies), new economics and new ‘digital’ rights -- 3 Big Techs, Market Power and Public Policies -- 4 Big techs and on-line information system -- 5 Private power and public policies: between antitrust and...
Persistent link: https://www.econbiz.de/10013040862
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Advances in Digital Marketing and eCommerce : First International Conference, 2020
Martínez-López, Francisco J. (ed.);  … - 2020 - 1st ed. 2020.
This book highlights the latest research presented at the first Digital Marketing & eCommerce Conference (Barcelona, Spain, June 2020). Papers include a diverse set of digital marketing and eCommerce-related topics such as user psychology and behavior in social commerce, influencer marketing in...
Persistent link: https://www.econbiz.de/10012399439
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E-Business kompakt : Grundlagen elektronischer Geschäftsprozesse in der Digitalen Wirtschaft mit über 70 Fallbeispielen
Kollmann, Tobias - 2019
Mit dem Buch „E-Business kompakt“ von Tobias Kollmann kann sich der Leser zielorientiert mit den zentralen Aspekten des E-Business aus den Bereichen E-Procurement, E-Shop, E-Marketplace, E-Community und E-Company und damit der gesamten Digitalen Wirtschaft befassen. Er bietet damit über...
Persistent link: https://www.econbiz.de/10012402434
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Handbuch digitale Wirtschaft
Kollmann, Tobias (ed.) - 2020
Themen Internet, E‐Business und E‐Commerce. Für sein besonderes Lehr- und Förderkonzept in diesen Bereichen erhielt er beim … er zudem zu den Pionieren der deutschen Internet‐Gründerszene und der elektronischen Marktplätze. Brandwatch zählt @Prof …
Persistent link: https://www.econbiz.de/10012403331
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Integrated Business Models in the Digital Age : Principles and Practices of Technology Empowered Strategies
Dadwal, Sumesh Singh (ed.); Jahankhani, Hamid (ed.);  … - 2022
1:The Emergence Of Technopreneurship For Sustainable And Ethical Economic Growth: Theory, Research And Practice -- 2:Gig Economy As The Key To Entrepreneurial Activity In Post-Covid Pandemic Global Scenario -- 3:Technology And Sharing Economy Based Business Models -- 4:Setting the World in...
Persistent link: https://www.econbiz.de/10013263178
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Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
Martínez-López, Francisco J. (ed.);  … - International Conference on Research on National Brand … - 2022
This proceedings volume highlights the latest research presented at the 9th International Conference on Research on National Brand & Private Label Marketing (NB&PL2022). The topics covered include: retailing, private label portfolio and assortment management, private label pricing and promotion,...
Persistent link: https://www.econbiz.de/10013203512
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Praxiswissen Online-Marketing : Affiliate-, Influencer-, Content- und E-Mail-Marketing, Google Ads, SEO, Social Media, Online- inklusive Facebook-Werbung
Lammenett, Erwin - 2019 - 7., überarbeitete und erweiterte Auflage
bzw. Werbung mit Facebook Online-PR: Pressearbeit, Presseportale (Internet-)Video-Marketing Social-Media-Marketing: Blogs …-Marketing -- Online-Werbung -- Facebook -- (Internet-)Video-Marketing -- Online-PR -- Social-Media-Marketing, Web 2.0 und Co -- Mobiles … Internet und Mobile-Marketing -- Erfolgsdeterminanten -- Einstieg ins Online-Marketing -- Das Online-Marketing von morgen …
Persistent link: https://www.econbiz.de/10012401921