tools to build personal relationships with customers. Taking you beyond omni-channel marketing, this book takes a deep dive …-personal marketing along the different channels and touchpoints within the customer journey. This book is for anyone who is interested in …

Wie gelingt profitables Online-Marketing? Erwin Lammenett, Gründer einer renommierten Internetagentur, erläutert … praxisnah und theoretisch fundiert die gesamte Palette der Online-Marketing-Instrumente. Sie erfahren, wie Sie diese Instrumente …. Angesprochen werden Führungskräfte und Mitarbeiter aus Marketing und PR, Produktmanager, Unternehmensberater, aber auch Dozierende …

lauter werdendem Ruf nach fairerer, wirkungsbasierter Attribution über alle Marketing-Kanäle hinweg zielt die vorliegende … Digital Strategie und Daten Strategie in einer Beratung für datengetriebenes Marketing. Sie promovierte bei Prof. Dr. David M …

National Brand & Private Label Marketing (NB&PL2022). The topics covered include: retailing, private label portfolio and … specifically addresses the needs of researchers and students of advanced marketing courses. …

-Centric Shoping Experience -- 4. Socially Responsible Online Marketing- 5. Algorithms – the New Leaders of the Advertising Market -- 6 … develop the possibilities offered by e-commerce and online marketing tools. In this book, experts outline the prerequisites … for such online marketing competitiveness and compare the current level of digital marketing competitiveness in Europe by …

Technologies Enabled By Advances In AI - Changing Landscape For Digital Marketing -- 8: Augmented Reality Advertisement On Customer … Engagement Using Technology Enabled Business Models -- 9: Tool Or System Of Technology Empowered Marketing And Digital Marketing … In Tourism -- 10: Digital Trends In Education: Marketing Online Teaching_11: Cybersecurity And integrated Business Models …

This book highlights the latest research presented at the first Digital Marketing & eCommerce Conference (Barcelona …, Spain, June 2020). Papers include a diverse set of digital marketing and eCommerce-related topics such as user psychology … and behavior in social commerce, influencer marketing in social commerce, social media monetization strategies, social …

E-Business -- Digital Management -- E-Commerce -- Digital Marketing -- Plattform-Ökonomie -- Digital Entrepreneurship …, Management, Marketing und Implementierung sowie weitere Spezialthemen und -anwendungsfelder für das Digital Management erklärt …-Commerce Digital Marketing Plattform-Ökonomie Digital Entrepreneurship Digitale Transformation Der Herausgeber Prof. Dr. Tobias …