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Preface and Acknowledgments -- Table of contents -- Overview -- Understanding the Needs of Older Consumers -- Overview of Older Consumer Behavior -- Effectual Marketing Strategies and Tactics -- Marketing Food and Beverage Products -- Marketing Apparel and Footwear -- Marketing Housing --...
Persistent link: https://www.econbiz.de/10013392539
. Systematic database research and related empirical analyses are used to map out the complex and dynamic nature of these trends …
Persistent link: https://www.econbiz.de/10012396992
companies, are the sole source of income for millions of people around the world. By 2050, two billion elderly people will have …
Persistent link: https://www.econbiz.de/10012398917
Peak-Konsum -- Die Auswirkungen von Bevölkerungsschrumpfung und -alterung auf das Rentenversicherungssystem in Deutschland -- Was taugen die Vorhersagen? Regionale Unterschiede in der demografischen Entwicklung, Ursachen und Zukunftsprognosen -- Die Generationenökonomie -- Auswirkungen des...
Persistent link: https://www.econbiz.de/10012496251
decades have been primarily due to an enormous surge in the world’s available labour supply, owing to very favourable … demographic trends and the entry of China and Eastern Europe into the world’s trading system. This book demonstrates how these … expected to raise inflation and interest rates, bringing a slew of problems for an over-indebted world economy, but is also …
Persistent link: https://www.econbiz.de/10012399651
Regionen der Welt aus unterschiedlichen Perspektiven beleuchtet und diskutiert. Durch eine steigende Lebenserwartung, eine …
Persistent link: https://www.econbiz.de/10013373456
Part A: Scientific Foundations of Digital Governance -- Chapter 1 - Scientific Foundations of Digital Governance - Why, What and How (Yannis Charalabidis,Zoi Lachana, Charalampos Alexopoulos).-Chapter 2 - Digital governance as a scientific concept (Tove Engvall, Leif Skiftenes Flak) -- Chapter 3...
Persistent link: https://www.econbiz.de/10013040846
In this practice-oriented book, the basics of blockchain technology are presented and the reader learns where and how this technology can be usefully applied in business processes. First, the general characteristics of blockchain technology are described; then an actual use case is developed and...
Persistent link: https://www.econbiz.de/10013349696
Erfolgsfaktor Generationen-Management -- Baby Boomer und Generation X -- Millennials und Generation Z -- Arbeits- und Beschäftigungsfähigkeit -- Mitarbeiterengagement -- Gesundheitsmanagement -- Generationen-sensible Personal- und Karriereentwicklung -- Arbeitszeiten flexibel gestalten -- New...
Persistent link: https://www.econbiz.de/10012655211
Chapter 1. Introduction -- Part I. Employment, retirement, and income in China -- Chapter 2. Health and Employment in China -- Chapter 3. Work Skills Gap and Wage Differences between Young, Middle-aged, and Older Workers in China -- Chapter 4. The Impact of Social Insurance Contributions on...
Persistent link: https://www.econbiz.de/10012585336