Introduction -- Literature Review and Theoretical Foundation -- Fluctuation Features of Brand Crisis Information Sharing by Weibo Use -- Contextual Factors Affecting Brand Crisis Information Sharing by Weibo Use -- Static Influencing Mechanism of Weibo Users’ Information Sharing of Brand...

Chapter 1. Introduction and Overview -- Chapter 2. Social Media Storms and Organisational Responses -- Chapter 3. Early Years Child Protection Failure - Where an Online Incident Lead to Changes in National Policy -- Chapter 4. A Primary School Doesn’t Check Its Domain Renewal Notices – and...

Mit Rechts- und Krisenthemen im Fokus der Öffentlichkeit: Worauf es bei überzeugender Litigation-PR ankommt -- Litigation-PR im Großkonzern – Die Öffentlichkeitsarbeit am Beispiel Kartellschadenersatz -- Diesel, Draghi und Durchsuchungen – Impressionen einer Journalistin im Dickicht...

1. Crisis management – From a theoretical point of view -- 2. Crisis management Practices in Small and Medium-sized Firms -- 3. Crisis: A Philosophical Insight -- 4. Managing crisis in SMEs -- 5. Crisis management and leadership: A search for competencies in SMEs -- 6. Crisis management from...

Chapter 1: Consumption, Production and Entrepreneurship in the Time of Coronavirus -- Part 1: Consumption in the Time of Coronavirus -- Chapter 2: Rationing during COVID-19: Is an ‘equal share’ always fair? -- Chapter 3: The new consumer: a typology of consumer reactions to the COVID-19...

Chapter 1: The Significance of Wellness and Its Presence in the Life of the Romanian Young Generation -- Chapter 2: Systemic risk causality among economic sectors -- Chapter 3: Destination management as determinant of tourist attractiveness -- Chapter 4: Mapping the performance of smart cities...

Nachhaltigkeitskommunikation -- PR-Newsrooms und Corporate Newsrooms -- Multimedia Storytelling in Newsrooms -- Intersystembeziehungen von Journalismus und Public Relations -- Entscheidungsstrategien journalistischer Start-ups -- Qualitätsjournalismus als Bedingung für glaubwürdige...

1. Marketing Communications and Brand Development - An Introduction -- 2. The Progress of Destination Brand Marketing in Emerging Economies: The Case of ASEAN -- 3. Nation Branding as a Strategic Approach for Emerging Economies: The Case of UAE -- 4. Bank Brand Avoidance - Perspectives from...

Das Handbuch bietet einen umfassenden Überblick über die Grundlagen, Rahmenbedingungen, Einsatzfelder, Instrumente und Maßnahmen des Public-Affairs-Managements. Es vermittelt grundlegendes Know-how über die Funktionsweisen, Potenziale und auch Risiken strategischer Kommunikation, die auf das...

1. Traditional and Contemporary Notions of Marketing Communications -- 2. Power Shift: Analyzing the Changing Role of Public Relations in the Mar-keting Mix -- 3. Marketing Communication Planning for SMEs in Emerging Markets -- 4. Communicating Corporate Social Responsibility Initiatives: A...