Chapter 1. Interview with Manfred Broy and Walter Brenner About Design Thinking and Requirements Engineering -- Chapter 2. Combining Design Thinking and Software Requirements Engineering to Create Human-centered Software-intensive Systems -- Chapter 3. From Design Thinking in Software...

This book aims to provide a systemic viewpoint for enterprise to establish the warranty chain management system. This book includes warranty management practice, reverse logistics, product reliability engineering, data statistics and analysis, industry 4.0 and artificial intelligence, circular...

1 Introduction -- 1.1 Introduction -- 1.2 Background to Design Thinking for new Business Contexts -- 1.3 Structure of Content -- 1.4 Using the Book: A Reader’s Guide -- 2 Evolution of the Relationship Between Design and Business Activities -- 2.1 Introduction -- 2.2 Design Thinking and...

Chapter 1. Trends of Emerging Technologies in the Fashion Product Design and Development Process (Young-A Lee) -- Chapter 2. Material Innovation with Technologies (Huantian Cao) -- Chapter 3. Wearable Technology in Fashion (Sumin Koo and Youngjin Chae) -- Chapter 4. 3D Printing and Additive...

Chapter 1. A Humanistic and Creative Philosophy of Design -- Part 1. Value Creation in Virtual Innovation Spaces -- Chapter 2. Interpersonal Trust Activity to Increase Team Creativity Outcome: An fNIRS Hyperscanning Approach -- Chapter 3. Dancing With Ambiguity Online: When Our Online Actions...

This edited collection presents state-of-the-art reviews of the latest developments in multisensory packaging design. Bringing together leading researchers and practitioners working in the field, the contributions consider how our growing understanding of the human senses, as well as new...

Grundbegriffe -- Käuferverhalten -- Marktforschung -- Strategisches Marketing 1: Begriff, Analysen und Tools -- Strategisches Marketing 2: Marketingziele und Marketingstrategien -- Produkt- und Markenmanagement -- Preismanagement -- Vertriebs- und Distributionsmanagement --...

Einleitung -- Wahrnehmung und Wirkung multisensorischer Reize.-Markenrecht – Markenformen mit Sinn -- Multisensorisches Marketing -- Praxisbeispiele multisensorischer Marken -- Fazit und Ausblick -- Experteninterviews.

Grundlagen: Marktforschung, Business Analytics, Design-Thinking-Methoden, Rechtsrahmen, Kennzahlenmodelle -- Strategisches Marketing-Controlling: Delphi-Analyse, Future Studies, Frühaufklärung, Analysetechniken -- Operatives Marketing-Controlling: Kommunikationspolitik, Produktpolitik,...

Chapter 1 Introduction to Marketing Communications: Setting the Scene for Emerging Economies -- Chapter 2 Customer Value and Marketing Communications -- Chapter 3 Cultural Values and Marketing Communications in Emerging Markets -- Chapter 4 Bibliometric Review and Direction for Integrated...