Spillan, John E.; Campbell Lopez, Marleen - 2021 - 1st ed. 2021.
. Cultural and Socioeconomic Environment -- Chapter 5. Establishing a Business in Guatemala -- Chapter 6. Marketing in Guatemala … complete and detailed comprehension of the business environment in Central America, with a focus specifically on Guatemala … the opportunities as Guatemala moves into the future. This book will serve as a valuable resource for IB scholars and …