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Corporate Brand Management : Marken als Anker strategischer Führung von Unternehmen
Esch, Franz-Rudolf (ed.); Tomczak, Torsten (ed.);  … - 2019 - 4., überarbeitete und erweiterte Auflage
Zugang zum Corporate Brand Management -- Aufbau und Steuerung einer Corporate Brand -- Die Beziehung von CB, Produkt- und Familienmarken gestalten -- Die CB und und die Anspruchsgruppe Mitarbeiter -- Die CB und die Anspruchsgruppe Öffentlichkeit -- Die CB und die Anspruchsgruppe Anteilseigener...
Persistent link: https://www.econbiz.de/10012402446
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International Strategic Management of Brands and Online Firms : Essays on Perceived Brand Globalness, Endorsed Branding, and E-Commerce Firms' Internationalization
Sinning, Carolina - 2022
Introduction -- Literature Review and Research Gaps -- Structure and Contribution of the Studies -- Further Remarks -- Introduction -- Conceptual Framework -- Hypothesis Development -- Empirical Study -- Discussion and Implications -- Limitations and Further Research -- Introduction --...
Persistent link: https://www.econbiz.de/10013270886
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Fashion in 21st Century China : Design, Education, and Business
Bai, Yuli (ed.); Zang, Yingchun (ed.) - 2022
Identity of the Emerging Young Chinese Fashion Designers and the Role of Fashion Design Education -- 7. Fashion Events in China … is “Made in USA” Worth? -- 10. Disclosure of Mainland Chinese Youngsters in Hong Kong: Acculturation and Consumption. …Part I: New Generation Design -- 1.Fashion Design in Altermodern China -- 2. Projecting Authenticity Through Cultural …
Persistent link: https://www.econbiz.de/10012814624
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Global Marketing Strategy : An Executive Digest
Schlegelmilch, Bodo B. - 2022 - 2nd ed. 2022.
1. Marketing Strategy: A Global Discipline -- 2. The Global Marketing Environment -- 3. Selecting and Entering Global Markets -- 4. Balancing Global Synergies and Local Responsiveness -- 5. Steps in Developing Global Marketing Strategies -- 6. Segmenting Targeting and Positioning in Global...
Persistent link: https://www.econbiz.de/10012821399
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Public Branding and Marketing : A Global Viewpoint
Zavattaro, Staci M. (ed.) - 2021 - 1st ed. 2021.
Part I - A Macro View of Place Branding -- Chapter 1. Economic coopetition and the absence of comprehensive data: Why scholars and practitioners should work hand in hand -- Chapter 2. Theorizing ‘Value’ in Sustainable Urban Branding Strategies -- Chapter 3. The (Almost) Forgotten...
Persistent link: https://www.econbiz.de/10012596856
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How Trade with China Threatens Western Institutions : The Economic Roots of a Political Crisis
Gmeiner, Robert - 2021 - 1st ed. 2021.
Chapter 1. Introduction -- Chapter 2. China’s Economy and Success without Freedom -- Chapter 3. The American Economy … and Institutions with Sino-U.S. Trade -- Chapter 4. Specific Problems in the U.S.-China Trade Relationship -- Chapter 5 …This book evaluates the institutional environments of China and the United States, and the West more broadly, and how …
Persistent link: https://www.econbiz.de/10012596834
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Family Firms into International Markets : Research Trajectories and Empirical Insights on Entry Mode Decisions
Pongelli, Claudia - 2022
Chapter 1: Introduction Title -- Chapter 2: Family Firms and International Entry Modes: A State-Of-The-Art -- Chapter 3: The Choice between Wholly Owned Subsidiaries and Joint Ventures within Family Firms: a Theoretical Investigation from the Socioemotional Wealth Perspective -- Chapter 4: The...
Persistent link: https://www.econbiz.de/10013270848
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International Management : The Process of Internationalization and Market Entry Strategies
Fuchs, Manfred - 2022
, China, Colombia, Thailand and Malaysia. …
Persistent link: https://www.econbiz.de/10013418849
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International business and security : geostrategy in perspective
Kim, Jiye; Raswant, Arpit - 2022
Focus – Emerging Economies in the Indo-Pacific -- Chapter: International Business and Security Nexus – China -- Chapter …
Persistent link: https://www.econbiz.de/10013386121
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Chinese FDI in the EU and the US : Simple Rules for Turbulent Times
Wenniges, Tim (ed.); Lohman, Walter (ed.) - 2019
Investment Treaty -- 6. The significance of Chinese financial market liberalisation -- 7. China’s Role as an international … recent years, the amount of Chinese FDI in Europe and the US has soared. Although European and American FDI in China is still …1. Chinese Outbound Investments -- 2. Chinese investments in the EU -- 3. CFIUS and A Role for American Leadership -- 4 …
Persistent link: https://www.econbiz.de/10012398525