-Preface -- I. Behavioral Decision Theory and the Idea of It -- Chapter 1. Decision-making Phenomenon and Behavioral Decision Theory -- Chapter 2. Preference and Preference Structure -- II. Preference Reversal Phenomenon and Description of the Phenomenon -- Chapter 3. Ordinal Utility and...

Preface -- Chapter 1. What Is Economic Psychology?:The Perspective of Economic Psychology and the Research Framework -- Chapter 2. Rational Choice and Revealed Preference:Theoretical Representation of Preference Relations Leading to the Best Choice -- Chapter 3. Expected Utility Theory and...