Dominik Kemsa develops a comprehensive framework to objectively assess a firm’s position with respect to Marketing Excellence (MEXC). Drawing on resource-based theory MEXC is conceptualized as a holistic framework of capabilities, which can be the source of sustained competitive advantage and...

This book addresses the challenges of organizing modern-day institutions, focusing on the management of intangible organizational resources of libraries through both library science and management theory. Highlighting new information requirements, knowledge transfer technologies and changing...

Michael Wustmans liefert anhand von vier Fallstudien praktische Einblicke in die Umsetzung und Weiterentwicklung der Patent Intelligence von technologieorientierten Unternehmen, denen unterschiedliche Mittel für die Erschließung von Wissen aus Patentdaten zur Verfügung stehen. Durch die...

Chapter 1: Introduction: Navigating the Strategy and Change Interface Successfully -- Section 1: The Strategy Process -- Chapter 2: Introduction: The Strategy Process -- Chapter 3: A social context view of strategic cognition: Strategists are highly emotional and interactive Homo sapiens! --...

Chapter 1. Introduction -- Chapter 2. Are Current Policies on Track to Eliminate Poverty? -- Chapter 3. How Mainstream Economics Works -- Chapter 4. Basic Principles to Understand Macroeconomics -- Chapter 5. Markets Alone Make No Development -- Chapter 6. Developing Countries in Global...

Introduction -- 1 What is money? -- A History of Money and Banking -- 2 Money from the very beginning -- 3 Banks enter the scene -- 4 The dawn of modern banking -- 5 The creation of a paper currency -- 6 Modern banking comes of age -- 7 The role of banks in a modern economy -- II An Analysis of...

Chapter 1. Development: Individual, Organizational and Social -- Chapter 2. Public Value: Intrinsic vs. Extrinsic, Private vs. Public -- Chapter 3. Individual Development: Richer, Healthier, or Happier -- Chapter 4. Organization Development: Love, Profit, and Responsibility -- Chapter 5. Social...

The gambling industry’s corporate structure in a partially liberalised market -- State-owned gambling operation in global competitive environment -- The establishment and strategies of gambling providers in French-speaking Africa: the case of Pari Mutuel Urbain (PMU) -- Where does the gambling...

Part 1. Background to the Climate Problem -- 1. Introduction -- 2. The Climate Challenge and its Consequences -- 3. Climate Protection Problems and Options for Action -- 4. Global Warming Perspectives -- 5. Perspectives on the Climate Debate and International Economic Aspects -- 6. The Wrong...