Showing 1 - 10 of 634
contributions collected in this book assess major M&A deals in the largest emerging capital markets (Brazil, Russia, India, China … Premium? Evidence from BRIC Countries -- Success Factors in M&As of Knowledge-Intensive Firms in Brazil: Evidence from … Consulting Engineering Companies -- Domestic M&As in Russia: Performance and Success Factors -- Part III: Diversification …
Persistent link: https://www.econbiz.de/10012399116
) – such as Lenovo, Wanhua (China), Hindalco (India), CVRD (Brazil), Cemex (Mexico), Lukoil (Russia), etc. – as well as the … EMNEs not only from China but from other important emerging countries, too, such as Russia, India, South Korea, Taiwan … China or East Asia) but a comprehensive analysis is still missing in this regard. The novelty of this edited volume is that …
Persistent link: https://www.econbiz.de/10012399924
Part I: New Generation Design -- 1.Fashion Design in Altermodern China -- 2. Projecting Authenticity Through Cultural … Identity of the Emerging Young Chinese Fashion Designers and the Role of Fashion Design Education -- 7. Fashion Events in China …-market digital strategies an oxymoron in the luxury fashion industry? Insights from China -- 9. American Products in China: How Much …
Persistent link: https://www.econbiz.de/10012814624
-- 2 Responses to the Middle-income Trap in China, Malaysia, and Thailand(Akira Suehiro) -- 3 The Middle-income Trap in the …
Persistent link: https://www.econbiz.de/10012396954
1. Marketing Strategy: A Global Discipline -- 2. The Global Marketing Environment -- 3. Selecting and Entering Global Markets -- 4. Balancing Global Synergies and Local Responsiveness -- 5. Steps in Developing Global Marketing Strategies -- 6. Segmenting Targeting and Positioning in Global...
Persistent link: https://www.econbiz.de/10012821399
Introduction -- Literature Review and Research Gaps -- Structure and Contribution of the Studies -- Further Remarks -- Introduction -- Conceptual Framework -- Hypothesis Development -- Empirical Study -- Discussion and Implications -- Limitations and Further Research -- Introduction --...
Persistent link: https://www.econbiz.de/10013270886
Part I - A Macro View of Place Branding -- Chapter 1. Economic coopetition and the absence of comprehensive data: Why scholars and practitioners should work hand in hand -- Chapter 2. Theorizing ‘Value’ in Sustainable Urban Branding Strategies -- Chapter 3. The (Almost) Forgotten...
Persistent link: https://www.econbiz.de/10012596856
Focus – Emerging Economies in the Indo-Pacific -- Chapter: International Business and Security Nexus – China -- Chapter …: International Business and Security Nexus – India -- Chapter: International Business and Security – Future in the Indo-Pacific. …
Persistent link: https://www.econbiz.de/10013386121
Institute of Management Indore, India “The coverage of chapters from different parts of the world makes this book a truly global …
Persistent link: https://www.econbiz.de/10013192340
1. Marketing Communications and Brand Development in A Changing World – Introduction, Issues and Perspectives -- 2. SMEs Adoption of Artificial Intelligence-Chatbots for Marketing Communication: A Conceptual Framework for an Emerging Economy -- 3. Integration of Augmented Reality (AR) and...
Persistent link: https://www.econbiz.de/10013203503