This book presents an empirical investigation of the efforts that multinational pharmaceutical companies take in order to find a business model that allows for a profitable access to the Bottom of the Pyramid (BoP) markets. The Bottom of the Pyramid in Africa is frequently mentioned as an...

Using unique field research from across Asia, this book examines the real markets of illicit products that breach intellectual property rights (IPR). The text presents three case studies regarding IPR infringements: unauthorised music content; fake spare parts of motorcycles; and fake Japanese...

Chapter 1. Introduction -- Chapter 2. A Profile of the Indian Pharmaceutical Companies -- Chapter 3. Marketing Activities of Indian Pharmaceutical Companies -- Chapter 4. Research and Development Activities of the Indian Pharmaceutical Companies -- Chapter 5. Global Competitiveness of Indian...

Facets of Innovation -- The economic impact of innovation -- Monetizing Innovation -- The societal value of pharmaceutical innovation -- The value of disruptive innovations -- The economics of creative destruction.