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The Platform Economy : Designing a Supranational Legal Framework
Inozemtsev, Maxim I. (ed.); Sidorenko, Elina L. (ed.);  … - 2022
Introduction -- Part 1: The Platform Economy -- Chapter 1: The Rise of Digital Platforms and their Legal Regulation in … ESG Perspective -- Chapter 2: Solovtsov A.O. Factors of Development & Success of Digital Platforms -- Chapter 3: Evolution … of Digital Platforms to Ecosystems: Is the Digital Paradox Real? -- Chapter 4: Digital Platforms: A Challenge for States …
Persistent link: https://www.econbiz.de/10013386118
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Patent Intermediaries : "New" Actors in the Intellectual Property Market
Benassi, Mario; Martin-Sanchez, Miryam - 2022
Intermediaries -- Chapter 6: Digital Platforms and Intermediaries -- Chapter 7: Patent Intermediaries and Litigation -- Chapter 8 …
Persistent link: https://www.econbiz.de/10013431268
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Sustainability in the Gig Economy : Perspectives, Challenges and Opportunities in Industry 4.0
Gupta, Ashish (ed.); Tewary, Tavishi (ed.);  … - 2022
Evolution of Gig Economy: A Review -- Gig Workforce: A Saviour During COVID-19 Pandemic -- Sustaining Gig Economy in Industry 4.0 -- Dark Side of Gig Economy: A Legal Perspective -- Achieving SDGs Under Gig Economy -- Managing Business in Crisis: Future Implications of COVID-19.
Persistent link: https://www.econbiz.de/10013202322
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Toolbox Digital Business : Leadership, Business Models, Technologies and Change
Kreutzer, Ralf T. - 2022
Chapter 1. The world in transition -- Chapter 2. Analysis and design of a digital business performance -- Chapter 3. Eight fields of action for building digital excellence -- Chapter 4. Change management – shaping change processes successfully.
Persistent link: https://www.econbiz.de/10013199053
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Management Digitaler Plattformen
Seiter, Mischa (ed.); Grünert, Lars (ed.);  … - 2021
industrieökonomischer Sicht -- How to design trust on market platforms? -- Digitale Plattformen in der Logistikbranche am Beispiel der …
Persistent link: https://www.econbiz.de/10012496269
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Internet-Ökonomie : Grundlagen und Fallbeispiele der digitalen und vernetzten Wirtschaft
Clement, Reiner; Schreiber, Dirk; Bossauer, Paul; … - 2019 - 4., aktualisierte und überarbeitete Auflage
Digitale Märkte -- Güter in der Internet-Ökonomie -- Produktion von digitalen Gütern -- Konsum und Zahlungsbereitschaft -- Preis- und Erlösstrategien -- Intermediation: direkte und indirekte Verknüpfung von Angebot und Nachfrage -- Kritische-Masse-Phänomen -- Winner-takes-it-all-Phänomen...
Persistent link: https://www.econbiz.de/10012402741
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Digitalization Across Organizational Levels : New Frontiers for Information Systems Research
Dibbern, Jens (ed.); Förderer, Jens (ed.); Kude, Thomas (ed.) - 2022
4. Digital Platforms and Ecosystems: Outcomes and Implications -- Chapter 6. How Access to Resources Affects … Complementor Innovation in Platform Ecosystems -- Chapter 7. The Economic and Social Consequences of Digital Platforms: A …. The Affordances of Blockchain Platforms: Why Service Providers Use Blockchains -- Chapter 9. Process Mining for Carbon …
Persistent link: https://www.econbiz.de/10013386133
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Causes and Symptoms of Socio-Cultural Polarization : Role of Information and Communication Technologies
Qureshi, Israr (ed.); Bhatt, Babita (ed.); Gupta, Samrat (ed.) - 2022 - 1st ed. 2022.
) -- Chapter 11. A Comprehensive Review on Countering Rumours in the Age of Online Social Media Platforms (Amir Ebrahimi Fard and …
Persistent link: https://www.econbiz.de/10013167264
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Regulating Digital Markets : The European Approach
Manganelli, Antonio; Nicita, Antonio - 2022
This book explores the regulatory options for digital platforms and data economies. The trade-offs between the market … aims to highlight the impact of digital platforms and to provide insight into the current policy debate. It is relevant to …
Persistent link: https://www.econbiz.de/10013040862
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Der Einfluss der Werbespotgestaltung auf das Social Media Engagement von Konsumenten : eine Multilevel-Analyse und Lebenszyklus-Betrachtung am Beispiel von YouTube
Lenzen, Sandra - 2019
Sandra Lenzen untersucht den Einfluss der Kreativität eines Werbespots auf die psychologische Werbewirkung sowie auf das Social Media Engagement und kombiniert hierbei Befragungs- mit Verhaltensdaten. Die Autorin zeigt den Lebenszyklus eines YouTube Werbespots sowie den Einfluss verschiedener...
Persistent link: https://www.econbiz.de/10012401777