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Online-Marketing sowie für Studierende. Die 2. Auflage wurde umfassend überarbeitet und um aktuelle Entwicklungen ergänzt … Dialogmarketings -- Strategien des Online-Marketings -- Instrumente des Online-Marketings -- Social Media Marketing -- Crossmediales … des Online-Marketings Social Media Marketing Crossmediales Marketing Der Herausgeber Prof. Dr. Heinrich Holland lehrt an …
Persistent link: https://www.econbiz.de/10012508401
Online-Marketing sowie für Studierende. Der Inhalt Grundlagen des Dialogmarketings Strategien des Dialogmarketings Data … Dialogmarketings -- Strategien des Online-Marketings -- Instrumente des Online-Marketings -- Social Media Marketing -- Crossmediales … Driven Dialogmarketing Medien des Dialogmarketings Strategien des Online-Marketings Instrumente des Online-Marketings Social …
Persistent link: https://www.econbiz.de/10012403096
And Worldwide And Their Impact -- Part Ii. Research On Online Media And The Impact On Consumers, Businesses And Society … -- Methodology And Research Design -- Case Studies On The Online Tourism Market Place. …This empirical thesis analyses the impact of sentiments in online media on consumers, businesses, and society as a …
Persistent link: https://www.econbiz.de/10013040835
‘digital’ rights -- 3 Big Techs, Market Power and Public Policies -- 4 Big techs and on-line information system -- 5 Private … students, researchers, and policymakers interested the data economy, digital policy, and consumer protection. …
Persistent link: https://www.econbiz.de/10013040862
-savvy millennial generation. This book analyzes new communication platforms used in digital wine marketing, allowing students and …
Persistent link: https://www.econbiz.de/10012615671
This book highlights the latest research articles presented at the Third Digital Marketing & eCommerce Conference in June 2022. Papers include a varied set of digital marketing and eCommerce-related topics such as user psychology and behavior in social commerce, influencer marketing in social...
Persistent link: https://www.econbiz.de/10013256202
-Centric Shoping Experience -- 4. Socially Responsible Online Marketing- 5. Algorithms – the New Leaders of the Advertising Market -- 6 …. The Credibility of Online Recommendations -- 7. The Relationship Between Product Placement and Shopping Intentions on … develop the possibilities offered by e-commerce and online marketing tools. In this book, experts outline the prerequisites …
Persistent link: https://www.econbiz.de/10012814777
This book highlights the latest research presented at the first Digital Marketing & eCommerce Conference (Barcelona, Spain, June 2020). Papers include a diverse set of digital marketing and eCommerce-related topics such as user psychology and behavior in social commerce, influencer marketing in...
Persistent link: https://www.econbiz.de/10012399439
und diese auch anzuwenden. Die Zielgruppe sind Dozierende und Studierende der Studienrichtungen Betriebswirtschaftslehre …
Persistent link: https://www.econbiz.de/10012402434
Die Bedeutung eines Online-Shopping-Momentums für die Effektivität von Retargeting -- Die Rolle des Shopping …-Momentums im Online-Kaufprozess -- Retargeting als Mittel zur Überbrückung und Schlie- ßung des unterbrochenen Momentums … -- Theoretische Fundierung der Effektivität von Retar- geting und des Online-Shopping-Momentums -- Empirische Untersuchungen …
Persistent link: https://www.econbiz.de/10012403307