1. The Global Sports Sector in Context -- 2. Sport and Its Role and Contribution to Society and Economic Development … -- 3. Sports Governance -- 4. Understanding Fans and Their Consumption of Sport -- 5. Sports Distribution and Media Rights … -- 6. Formulating and Implementing Sports Marketing Strategy -- 7. Ticketing Strategies in the Sports Sector -- 8. The …

Chapter 1: Rivalry In and Out of Sport -- Chapter 2: The Games We Play -- Chapter 3: They Said What? -- Chapter 4: Are …This interdisciplinary book extends knowledge by comparing rivalry and rival group behavior in sport with areas outside … of sport, such as consumer brands, political discourse, and product/service preferences. It examines how out …

Dominik Schwizer untersucht Aktivierungsstrategien namhafter Sponsoren im Sport und entwickelt konzeptionelle Ansätze … Sportjournalist aktiv. Zudem engagiert er sich als Academic Entrepreneur in den Bereichen Wirtschaft, Sport und Bildung. …

-- Perspektiven des Sports – Chancen und Risiken im Sportmarketing. … neue Impulse verliehen, ebenso wie sich der Sport selbst in allen seinen unterschiedlichen Ausprägungen und Strukturen … Sportmarketing Perspektiven des Sports – Chancen und Risiken im Sportmarketing Die Autoren Prof. Dr. Dr. h.c. mult. Manfred Bruhn ist …

Elektronischer Sport – Historische Entwicklung und aktuelle Fragestellungen -- Die wirtschaftliche Perspektive des E-Sports … -- Sponsoring im E-Sport am Beispiel der ESL One -- Kundenwert im E-Sport und seine Auswirkungen -- Die mediale Rezeption des E-Sports …Dieses Fachbuch bietet einen umfassenden und vielseitigen Überblick über Aspekte des elektronischen Sports (E-Sport …

1. Introduction: Sport Technology and Innovation -- 2. Sport Technology Effectiveness -- 3. Usage of Sport Technology … -- 4. Technology Commercialization -- 5. Social Entrepreneurship in Sport -- 6. Communities of Practice -- 7. Ideation -- 8 …. Conclusion: Future Trends and Directions in Sport Technology and Innovation …

This book applies the principles of well-being theory and positive psychology to sport to establish a basis of servant … leadership in sport organizations. Though the win-at-all-cost mentality is pervasive in sport, leading to acceptance of …-being. This book will make a new contribution to sport management research in applying the principles of positive psychology to …

derived from it to combat corrupt sport and their limitations. The complexity and multidimensional nature of sports corruption … corruption in sports. Volumes I and III (available separately) address Sport Manipulations and Economic Crime in Sport …1. Corruption in sport: insiders and outsiders -- 2. Match-fixing -- 3. Corruption in sport governing bodies -- 4 …

1. A roadmap to economic violations of sport rules and the law -- 2. Sport manipulations: breaching the sport rules to … gain advantage -- 3. Economic dysfunctions of sport: violating managerial rules and the law -- 4. Economic distortions …: infringing human rights in sport -- 5. Conclusion …

-Based Entrepreneurship -- Online C2C Interactions With Sports Bands: Insights from the #Mo Salah Brand -- The Future for Sport …Entrepreneurship in Sport Policy: A New Approach -- Social Entrepreneurship and Corporate Social Responsibility in Team … Sport Clubs: Two Cases from Sweden and Finland -- “It pays to play”: The emergence of Innovative Planning, Occupational …