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Advances in Digital Marketing and eCommerce : First International Conference, 2020
Martínez-López, Francisco J. (ed.);  … - 2020 - 1st ed. 2020.
This book highlights the latest research presented at the first Digital Marketing & eCommerce Conference (Barcelona, Spain, June 2020). Papers include a diverse set of digital marketing and eCommerce-related topics such as user psychology and behavior in social commerce, influencer marketing in...
Persistent link: https://www.econbiz.de/10012399439
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Strategic Policy Options for Bracing Nigeria for the Future of Trade
Odularu, Gbadebo (ed.) - 2020 - 1st ed. 2020.
1. The Primer: Bracing Nigerian Trading Ecosystem for the Future -- 2. Preparing Nigeria for Digital Trade within the WTO E-Commerce Negotiations: Issues and Policy Directions -- 3. Trade Facilitation and Logistics Performance in Saudi Arabia: Lessons and Policy Directions for Nigeria in the...
Persistent link: https://www.econbiz.de/10012399158
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Achieving Business Competitiveness in a Digital Environment : Opportunities in E-commerce and Online Marketing
Semerádová, Tereza (ed.); Weinlich, Petr (ed.) - 2022
1. The Broad and Narrow Definition of E-Commerce -- 2. Evaluative Framework for Digital Competitiveness -- 3. Website-Centric Shoping Experience -- 4. Socially Responsible Online Marketing- 5. Algorithms – the New Leaders of the Advertising Market -- 6. The Credibility of Online...
Persistent link: https://www.econbiz.de/10012814777
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Ecommerce Reimagined : Retail and Ecommerce in China
Gai, Sharon - 2022
This book offers a practical guide to Chinese ecommerce markets for businesspeople and scholars. China represents a $5 ….6 trillion retail market, with the highest ecommerce penetration rate in the world. Due to the COVID-19 pandemic, brands are … investing more in growing online sales. Written from the heart of the world’s largest e-commerce platform, Ecommerce Reimagined …
Persistent link: https://www.econbiz.de/10013170806
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Knowledge Management in Digital Change : New Findings and Practical Cases
North, Klaus (ed.); Maier, Ronald (ed.); Haas, Oliver (ed.) - 2018
of real-world case studies. It analyzes how the disruptive power of digitization is becoming a major challenge for …
Persistent link: https://www.econbiz.de/10012585227
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Sustainability in the Gig Economy : Perspectives, Challenges and Opportunities in Industry 4.0
Gupta, Ashish (ed.); Tewary, Tavishi (ed.);  … - 2022
business world, the book carries appeal for scholars in the business, human resource professionals, industry practitioners …
Persistent link: https://www.econbiz.de/10013202322
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Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
Martínez-López, Francisco J. (ed.);  … - International Conference on Research on National Brand … - 2022
This proceedings volume highlights the latest research presented at the 9th International Conference on Research on National Brand & Private Label Marketing (NB&PL2022). The topics covered include: retailing, private label portfolio and assortment management, private label pricing and promotion,...
Persistent link: https://www.econbiz.de/10013203512
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Future of Work and Business in Covid-19 Era : Proceedings of IMC-2021
Subudhi, Rabi Narayan (ed.); Mishra, Sumita (ed.);  … - International Management Conference <2021, Bhubaneswar> - 2022
Cryptocurrency Response to Covid-19: A Test of Efficient Market Hypothesis -- Business Revolution in Post Covid Era: An Evolving Economy Outlook -- Green Accounting in India as a Measure of Attaining Sustainable Development Goals.
Persistent link: https://www.econbiz.de/10013176822
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New Business and Regulatory Strategies in the Postal Sector
Parcu, Pier Luigi (ed.); Brennan, Timothy J. (ed.);  … - 2018
This book addresses major issues facing postal and delivery services throughout the world. Worldwide, there is …
Persistent link: https://www.econbiz.de/10012397067
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Information and communication technologies in tourism 2020 : proceedings of the international conference in Surrey, United Kingdom, January 08–10, 2020
Neidhardt, Julia (ed.); Wörndl, Wolfgang (ed.) - 2020
Gathering the outcomes of the 27th annual international eTourism conference ENTER2020, this book presents new research, innovative systems and industry case studies on the application of Information and Communication Technologies (ICT) in travel and tourism. It shares the latest findings...
Persistent link: https://www.econbiz.de/10012399100