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Information and Communication Technologies in Tourism 2022 : Proceedings of the ENTER 2022 eTourism Conference, January 11-14, 2022
Stienmetz, Jason L. (ed.); Ferrer-Rosell, Berta (ed.);  … - ENTER22_372 Nankai <Veranstaltung> <29., 2022, Online> - 2022
Video Game Experiential Marketing in Tourism: Designing for Experiences -- Mixed reality for Generation Z in cultural heritage tourism -- Virtual Reality: A Simple Substitute or New Niche? -- Video Games as a Media for Tourism Experience -- Travel planning for families with a disabled child, and...
Persistent link: https://www.econbiz.de/10012814713
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Transitioning Media in a Post COVID World : Digital Transformation, Immersive Technologies, and Consumer Behavior
Einav, Gali (ed.) - 2022
Chapter 1: The Covid-19 Pandemic and Consumer Media Behavior -- Chapter 2: Media reimagined: The Impact of Covid 19 on Digital Media Transformation -- Chapter 3: How Covid 19 Impacted the design of consumers' feelings -- Chapter 4: The Impact of Covid-19 on music innovation and the way we...
Persistent link: https://www.econbiz.de/10013185644
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Achieving Business Competitiveness in a Digital Environment : Opportunities in E-commerce and Online Marketing
Semerádová, Tereza (ed.); Weinlich, Petr (ed.) - 2022
1. The Broad and Narrow Definition of E-Commerce -- 2. Evaluative Framework for Digital Competitiveness -- 3. Website-Centric Shoping Experience -- 4. Socially Responsible Online Marketing- 5. Algorithms – the New Leaders of the Advertising Market -- 6. The Credibility of Online...
Persistent link: https://www.econbiz.de/10012814777
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Brand Evolution : moderne Markenführung im digitalen Zeitalter
Hassenstein, Katrin; Kirchenbauer, Alena - 2022 - 3., vollständig überarbeitete und erweiterte Auflage
Grundlagen der Markenführung -- Strategische Markenführung und Markenkommunikation im Internet -- Spezifische … Instrumente der Markenführung im Internet. …Dieses Buch präsentiert die wesentlichen Aspekte der Markenführung im Internet. Wissenschaftler*innen stellen die …
Persistent link: https://www.econbiz.de/10013327921
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Digital Shutdowns and Social Media : Spatiality, Political Economy and Internet Shutdowns in India
Moinuddin, Shekh - 2021 - 1st ed. 2021.
1. Digital shutdown -- 2. Internet and Politics -- 3. Internet and Nationalism -- 4. Social Media and Shutdown Activism … -- 5. Digital Politics and Internet -- 6. Internet and Territorial sovereignty -- 7. Social Media/Media governance -- 8 … dimensions of political economy and of social media in general. Internet shutdowns have been found to be more prevalent in …
Persistent link: https://www.econbiz.de/10012496310
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Augmented reality and virtual reality : the power of AR and VR for business
Dieck, M. Claudia tom (ed.); Jung, Timothy (ed.) - International Augmented and Virtual Reality Conference … - 2019
This book presents a collection of the latest research in the area of immersive technologies, presented at the International Augmented and Virtual Reality Conference 2018 in Manchester, UK, and showcases how augmented reality (AR) and virtual reality (VR) are transforming the business landscape....
Persistent link: https://www.econbiz.de/10012396155
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Virtual Reality und Augmented Reality in der digitalen Produktion
Orsolits, Horst (ed.); Lackner, Maximilian (ed.);  … - 2020
Technische Grundlagen zur Darstellung von virtuellen Inhalten -- Historische Entwicklung von Virtual und Augmented Reality -- Aktueller Überblick über Hardware und Software und den Stand der Technik -- Im Markt erfolgreiche Anwendungen in verschiedensten Bereichen digitaler Produktion und...
Persistent link: https://www.econbiz.de/10012402752
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Smart Glasses : Augmented Reality zur Unterstützung von Logistikdienstleistungen
Thomas, Oliver (ed.); Ickerott, Ingmar (ed.) - 2020
Grundlagen, Anwendungsszenarien und Technologien: Smart Glasses zur Unterstützung von Logistikdienstleistungen -- Virtual- und Augmented-Reality-Definitionen im interdisziplinären Vergleich -- State-of-the-Art von Smart-Glasses-Technologien und -Anwendungen -- Methoden und Modelle:...
Persistent link: https://www.econbiz.de/10012403271
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Omni-personal Luxury : How to Transform your Luxury Business for the Digital Age
Schmitt, Rebecca; Rossi, Arnaud; Bensoussan, Albert - 2022
1: Introduction: the future of luxury -- 2: The industry is special -- 3: Cautious Steps towards Digital -- 4: Customer Centricity is Key -- 5: Digital Transformation of the Omni-personal Customer Journey -- 6: How To Go Omni-personal -- 7: Conclusion: Embark on Your Journey to the Omni-personal...
Persistent link: https://www.econbiz.de/10012814657
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Regulating Digital Markets : The European Approach
Manganelli, Antonio; Nicita, Antonio - 2022
1 Introduction: digital transformation, big techs, and public policies -- 2 New economy(ies), new economics and new ‘digital’ rights -- 3 Big Techs, Market Power and Public Policies -- 4 Big techs and on-line information system -- 5 Private power and public policies: between antitrust and...
Persistent link: https://www.econbiz.de/10013040862