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times. Joel Edmund Nettey, World President & Chairman, International Advertising Association “This well-organised book on …
Persistent link: https://www.econbiz.de/10013203503
1. Marketing Communications and Brand Development - An Introduction -- 2. The Progress of Destination Brand Marketing in Emerging Economies: The Case of ASEAN -- 3. Nation Branding as a Strategic Approach for Emerging Economies: The Case of UAE -- 4. Bank Brand Avoidance - Perspectives from...
Persistent link: https://www.econbiz.de/10013192340
Dieses Buch beschäftigt sich damit, wie künstliche Intelligenz die Zusammenarbeit von Menschen und Maschinen verändern wird, wie diese Veränderungen gestaltet werden können und welche Auswirkungen auf Wirtschaft und Gesellschaft zu erwarten sind. Die Arbeitswelt 4.0 unterliegt durch...
Persistent link: https://www.econbiz.de/10012403266
1. Introduction to Marketing Effectiveness and the SMEs -- 2. Marketing Effectiveness and Accountability with Implications and Applications for SMEs -- 3. Knowledge and Marketing Effectiveness with Implications and Applications for SMEs -- 4. A Qualitative Inquiry into Marketing Effectiveness of...
Persistent link: https://www.econbiz.de/10013386128
Part 1: Public Sector Marketing Communications and Brand Management -- Chapter 1: Introduction to Public Sector Marketing Communications in Africa -- Chapter 2: Public Sector Branding in Africa: Some Reflections -- Chapter 3: Marketing Communications Strategies for Public Transport Organisations...
Persistent link: https://www.econbiz.de/10013392534
Part 1: Artificial Intelligence -- 1. Application of Artificial Intelligence and Big Data for Fighting COVID-19 Pandemic -- 2. An IOT-Based COVID-19 Detector Using K-Nearest Neighbour -- 3. Predictive Analytics for Early Detection of COVID-19 by Fuzzy Logic -- 4. Role of Artificial Intelligence...
Persistent link: https://www.econbiz.de/10013040854
Chapter 1. Private vs. Pooled Transportation: Customer Preference and Congestion Management -- Chapter 2. Optimal Dispatch in Emergency Service System via Reinforcement Learning -- Chapter 3. Towards Understanding the Dynamics of COVID-19: An Approach based on Polynomial Regression with Adaptive...
Persistent link: https://www.econbiz.de/10012814729
Part I: Defining the Internet of Value 1 -- Chapter 1. Defining the Internet of Value -- Part II: How DLT will evolve in the Future 13 -- Chapter 2. Blockchains, DLTs and the Future of Payments 15 -- Chapter 3. Consensus: Proof of Work, Proof of Stake and Structural Alternatives. Part III: The...
Persistent link: https://www.econbiz.de/10012814743
Chapter 1. Trends of Emerging Technologies in the Fashion Product Design and Development Process (Young-A Lee) -- Chapter 2. Material Innovation with Technologies (Huantian Cao) -- Chapter 3. Wearable Technology in Fashion (Sumin Koo and Youngjin Chae) -- Chapter 4. 3D Printing and Additive...
Persistent link: https://www.econbiz.de/10012814769
Chapter 1. The Need to Change the Way we Work -- Chapter 2. Breaking Through -- Chapter 3. Active Management and Governance -- Chapter 4. Analysing the Real-World Landscape -- Chapter 5. The Automated Future -- Chapter 6. The BTRM as a Universal Business Management Framework.
Persistent link: https://www.econbiz.de/10012814773