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Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
Martínez-López, Francisco J. (ed.);  … - International Conference on Research on National Brand … - 2022
This proceedings volume highlights the latest research presented at the 9th International Conference on Research on National Brand & Private Label Marketing (NB&PL2022). The topics covered include: retailing, private label portfolio and assortment management, private label pricing and promotion,...
Persistent link: https://www.econbiz.de/10013203512
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Future of Work and Business in Covid-19 Era : Proceedings of IMC-2021
Subudhi, Rabi Narayan (ed.); Mishra, Sumita (ed.);  … - International Management Conference <2021, Bhubaneswar> - 2022
Cryptocurrency Response to Covid-19: A Test of Efficient Market Hypothesis -- Business Revolution in Post Covid Era: An Evolving Economy Outlook -- Green Accounting in India as a Measure of Attaining Sustainable Development Goals.
Persistent link: https://www.econbiz.de/10013176822
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Advances in Digital Marketing and eCommerce : First International Conference, 2020
Martínez-López, Francisco J. (ed.);  … - 2020 - 1st ed. 2020.
This book highlights the latest research presented at the first Digital Marketing & eCommerce Conference (Barcelona, Spain, June 2020). Papers include a diverse set of digital marketing and eCommerce-related topics such as user psychology and behavior in social commerce, influencer marketing in...
Persistent link: https://www.econbiz.de/10012399439
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Challenges and Solutions in the Digital Economy and Finance : Proceedings of the 5th International Scientific Conference on Digital Economy and Finances (DEFIN 2022), St.Petersburg...
Rumyantseva, Anna (ed.); Plotnikov, Vladimir (ed.);  … - International Scientific Conference on Digital Economy … - 2022
Circulation of Digital Currencies in the Countries of the Modern World -- Chapter 24. Socio-economic Factors Determining the … Simulation Models of Railway Transport Polygons -- Chapter 38. Development of a GIS Model "World Heritage" to Assess the Tourist … and Recreational Potential of the Territory -- Chapter 39. World Labor Market: The Influence on State Economic Security …
Persistent link: https://www.econbiz.de/10013431291
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Digital Economy and New Value Creation : 15th International Conference on Business Excellence, ICBE 2021, Bucharest, Romania, March 18-19, 2021
Busu, Mihail (ed.) - International Conference on Business Excellence <15., … - 2022
This book constitutes a selection of the best papers from the 15th International Conference on Business Excellence, Digital Economy and New Value Creation, ICBE 2021, held in Bucharest, Romania, in March 2021. This book is a collection of research findings and perspectives related to the digital...
Persistent link: https://www.econbiz.de/10013349720
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Digital Transformation in Industry : Digital Twins and New Business Models
Kumar, Vikas (ed.); Leng, Jiewu (ed.);  … - Annual International Scientific Conference “Digital … - 2022
digitization processes and on highlighting successful digital transformation strategies in all sectors of industry. Key topics …
Persistent link: https://www.econbiz.de/10013185638
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The Platform Economy : Designing a Supranational Legal Framework
Inozemtsev, Maxim I. (ed.); Sidorenko, Elina L. (ed.);  … - 2022
of the share of digital platforms in various segments of the economy was so rapid that regulators around the world were … the first time, a large-scale and sufficiently deep team of experts and scientists from various countries of the world …
Persistent link: https://www.econbiz.de/10013386118
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Omni-personal Luxury : How to Transform your Luxury Business for the Digital Age
Schmitt, Rebecca; Rossi, Arnaud; Bensoussan, Albert - 2022
1: Introduction: the future of luxury -- 2: The industry is special -- 3: Cautious Steps towards Digital -- 4: Customer Centricity is Key -- 5: Digital Transformation of the Omni-personal Customer Journey -- 6: How To Go Omni-personal -- 7: Conclusion: Embark on Your Journey to the Omni-personal...
Persistent link: https://www.econbiz.de/10012814657
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Always-On Business : Aligning Enterprise Strategies and IT in the Digital Age
Bajgorić, Nijaz; Turulja, Lejla; Alagić, Amra - 2022
Chapter 1. Introduction -- Chapter 2. Digital Age, Business Strategy, and Firm's Performance -- Chapter 3. Downtime and Business Continuity -- Chapter 4. BCM, DRP - Compliance in Practice -- Chapter 5. Master Contingency Plans and IT Auditing -- Chapter 6. Business Models and The Concept of...
Persistent link: https://www.econbiz.de/10013163613
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Online Shopping Intentions : Antecedents and Moderators of Shopping Intention Formation in New Fields of E-Commerce
Fota, Anne - 2022
In this book, the drivers and barriers that motivate or inhibit consumers to participate in e-commerce are investigated, differentiating between the e-commerce subareas of cross-border e-commerce, voice-commerce, conversational-commerce and rental-commerce. This specification is both...
Persistent link: https://www.econbiz.de/10013199052