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Advertising Revisited: Implications of Islamic Principles in Advertising -- Chapter 16. Analysis of Nonfinancial Reporting and …
Persistent link: https://www.econbiz.de/10013170822
accumulation based on a global, long-run perspective, focusing on a variety of countries in Europe, the Middle East, Asia, Africa … and the Americas. The authors analyze the increasing importance attached to globalization as a factor in how social … and contrast between national education policies and the forces of globalization remains largely under-researched within …
Persistent link: https://www.econbiz.de/10012398941
-- Sustainability and Emerging Market Multinationals -- Changing Global Labor Conditions -- Regional Expansion Strategies to Europe …'s multinationals to Europe and the Belt and Road Initiative is a prominent example that has kindled hope but also started to increase …, Latin America, Asia and Europe, this timely edited volume addresses opportunities and concerns related to this new trend. It …
Persistent link: https://www.econbiz.de/10012398990
Introduction -- Part I The Iberian Grounds of the Early Modern Globalization of Europe -- Global Context and the Rise … of Europe. Iberia and the Atlantic -- Iberian Overseas Expansion and European trade networks -- Domestic Expansion in the … most important theories regarding Europe’s economic development. Adopting a comparative perspective, it considers the …
Persistent link: https://www.econbiz.de/10012434259
times. Joel Edmund Nettey, World President & Chairman, International Advertising Association “This well-organised book on …
Persistent link: https://www.econbiz.de/10013203503
1. Marketing Communications and Brand Development - An Introduction -- 2. The Progress of Destination Brand Marketing in Emerging Economies: The Case of ASEAN -- 3. Nation Branding as a Strategic Approach for Emerging Economies: The Case of UAE -- 4. Bank Brand Avoidance - Perspectives from...
Persistent link: https://www.econbiz.de/10013192340
1. Introduction to Marketing Effectiveness and the SMEs -- 2. Marketing Effectiveness and Accountability with Implications and Applications for SMEs -- 3. Knowledge and Marketing Effectiveness with Implications and Applications for SMEs -- 4. A Qualitative Inquiry into Marketing Effectiveness of...
Persistent link: https://www.econbiz.de/10013386128
Part 1: Public Sector Marketing Communications and Brand Management -- Chapter 1: Introduction to Public Sector Marketing Communications in Africa -- Chapter 2: Public Sector Branding in Africa: Some Reflections -- Chapter 3: Marketing Communications Strategies for Public Transport Organisations...
Persistent link: https://www.econbiz.de/10013392534
Ralf Nöcker beleuchtet in diesem Buch Werbung und Agenturen erstmals aus ökonomischer Perspektive und widmet sich dabei makroökonomischen Fragen ebenso wie einzelwirtschaftlichen Themen. Dabei folgt er einer einfachen Systematik – vom Allgemeinen zum Besonderen. Er skizziert den heutigen...
Persistent link: https://www.econbiz.de/10012627277
This book addresses challenges and opportunities in research and management related to new advertising and consumer … process and discusses the challenges this may bring to advertisers. Advances in Advertising Research are published by the … European Advertising Academy (EAA). This volume is a selective collection of research presented at the 16th International …
Persistent link: https://www.econbiz.de/10012395869