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~isPartOf:"Springer eBook Collection / Business and Economics"
~language:"deu"
~language:"lit"
~person:"Burmann, Christoph"
~subject:"Theorie"
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Marketing
: Grundlagen marktorientierter Unternehmensführung Konzepte — Instrumente — Praxisbeispiele
Meffert, Heribert
(
contributor
); …
-
2008
-
10., vollständig überarbeitete und erweiterte Auflage
inhaltlich erweitert. Darüber hinaus widmen sich die Autoren den heute wichtigen Fragen des Wertbeitrages des
Marketing
und …
Persistent link: https://www.econbiz.de/10013516883
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