Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely … explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and …’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading …

This volume includes the full proceedings from the 1981 Academy of Marketing Science(AMS) Annual Conference held in … Miami Beach, Florida with the theme The 1980’s: A Decade of Marketing Challenges. It provides a variety of quality research … in the fi elds of marketing theory and practice in areas such as consumer behavior, marketing management, marketing …

This volume includes the full proceedings from the 1985 Academy of Marketing Science (AMS) Annual Conference held in … Miami Beach, Florida. It provides a variety of quality research in the fields of marketing theory and practice in areas such … as consumer behaviour, marketing management, marketing education, and international marketing, among others. Founded in …

Founded in 1972, the Academy of Marketing Science is an international organization dedicated to promoting timely … explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and …’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading …

Founded in 1972, the Academy of Marketing Science is an international organization dedicated to promoting timely … explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and …’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading …