Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely … explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and …’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading …

This volume includes the full proceedings from the 1985 Academy of Marketing Science (AMS) Annual Conference held in … Miami Beach, Florida. It provides a variety of quality research in the fields of marketing theory and practice in areas such … as consumer behaviour, marketing management, marketing education, and international marketing, among others. Founded in …

Founded in 1972, the Academy of Marketing Science is an international organization dedicated to promoting timely … explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and …’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading …

inhaltlich erweitert. Darüber hinaus widmen sich die Autoren den heute wichtigen Fragen des Wertbeitrages des Marketing und …

.c. mult. Heribert Meffert ist Professor der Betriebswirtschaftslehre, insbesondere Marketing, und emeritierter Direktor des … Instituts für Marketing am Marketing Center Münster (MCM) der Westfälischen Wilhelms-Universität Münster und Honorarprofessor an …, insbesondere Marketing und Unternehmensführung, an der Wirtschaftswissenschaftlichen Fakultät der Universität Basel und …