Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely … explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and …’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading …

This volume includes the full proceedings from the 1994 Academy of Marketing Science (AMS) Annual Conference held in … Nashville, Tennessee. The research and presentations offered in this volume cover many aspects of marketing science including … marketing strategy, consumer behavior, international marketing, marketing education, among others. Founded in 1971, the Academy …

This volume includes the full proceedings from the 1997 Academy of Marketing Science (AMS) Annual Conference held in … Coral Gables, Florida. The research and presentations offered in this volume cover many aspects of marketing science … including marketing strategy, consumer behaviour, global marketing, advertising, branding, marketing education, among others …

This volume includes the full proceedings from the 1996 Academy of Marketing Science (AMS) Annual Conference held in … Phoenix, Arizona. The research and presentations offered in this volume cover many aspects of marketing science including … marketing strategy, consumer behaviour, marketing management, international marketing, marketing education, among others …

This volume includes the full proceedings from the 1985 Academy of Marketing Science (AMS) Annual Conference held in … Miami Beach, Florida. It provides a variety of quality research in the fields of marketing theory and practice in areas such … as consumer behaviour, marketing management, marketing education, and international marketing, among others. Founded in …

Founded in 1972, the Academy of Marketing Science is an international organization dedicated to promoting timely … explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and …’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading …