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~isPartOf:"Springer eBook Collection / Business and Economics"
~person:"Fließ, Sabine"
~subject:"Lieferantenmanagement"
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Lieferantenmanagement
00.09.1995
1
B-to-B-Marketing
1
Beschaffung
1
Beziehungsmarketing
1
Bundling strategy
1
Business-to-business marketing
1
Deutschland
1
Direktmarketing
1
Germany
1
Kundenorientierung
1
Leistungsbündel
1
Marketing management
1
Marketingmanagement
1
Procurement
1
Relationship marketing
1
Supplier relationship management
1
Theorie
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Fließ, Sabine
Andreßen, Thomas
1
Batran, Alexander
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Breuer, Peter
1
Eltze, Christoph
1
Ferfer, Ute
1
Fröhlich, Lisa
1
Hauptmann, Sebastian
1
Hecker, Marco H.
1
Iliev, Nikolai
1
Jacob, Frank
1
Kerner, Jürgen
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Kleinaltenkamp, Michael
1
Kortus-Schultes, Doris
1
Lingohr, Tanja
1
Merkel, Helmut
1
Münch, Oliver
1
Sydow, Jörg
1
Tecklenburg, Tim
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Töpfer, Armin
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Voss, Peter Hans
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ECONIS (ZBW)
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Customer Integration : Von der Kundenorientierung zur Kundenintegration
Kleinaltenkamp, Michael
(
ed.
);
Fließ, Sabine
(
ed.
); …
-
1996
"Kundenorientierung" dient. Es zielt darauf ab,
Unternehmen
im Business-to-Business-Bereich konsequent vom Markt bzw. von den Kunden her …
Persistent link: https://www.econbiz.de/10013513295
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