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~isPartOf:"Springer eBook Collection / Business and Economics"
~person:"Jacob, Frank"
~subject:"Lieferantenmanagement"
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Lieferantenmanagement
00.09.1995
1
B-to-B-Marketing
1
Beschaffung
1
Beziehungsmarketing
1
Bundling strategy
1
Business-to-business marketing
1
Deutschland
1
Direktmarketing
1
Germany
1
Kundenorientierung
1
Leistungsbündel
1
Marketing management
1
Marketingmanagement
1
Procurement
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Relationship marketing
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Supplier relationship management
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Jacob, Frank
Andreßen, Thomas
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Batran, Alexander
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Eltze, Christoph
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Ferfer, Ute
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Fließ, Sabine
1
Fröhlich, Lisa
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Hauptmann, Sebastian
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Hecker, Marco H.
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Iliev, Nikolai
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Kerner, Jürgen
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Kleinaltenkamp, Michael
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Sydow, Jörg
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Springer eBook Collection / Business and Economics
ESCP Europe working paper
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Gabler-Edition Wissenschaft / Business-to-Business-Marketing
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Industrial marketing management : the international journal for industrial and high-tech firms
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ECONIS (ZBW)
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Customer Integration : Von der Kundenorientierung zur Kundenintegration
Kleinaltenkamp, Michael
(
ed.
);
Fließ, Sabine
(
ed.
); …
-
1996
"Kundenorientierung" dient. Es zielt darauf ab,
Unternehmen
im Business-to-Business-Bereich konsequent vom Markt bzw. von den Kunden her …
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