This book examines business education from the perspective of the social sciences and humanities, specifically sociology and ethics. In particular, it offers the rare combination of liberal arts and business management education which is used to investigate how aspects of business education...

Gerhard Raab und Fritz Unger geben einen umfassenden Überblick über die Kernfragen der Marktpsychologie. Jedes Kapitel stellt eine Theorie vor, die dann anhand typischer Problemfelder aus dem Marktgeschehen illustriert wird. Die Anwendungsbeispiele stammen überwiegend aus dem Marketing und...

Die UEFA EURO 2008TM wurde in Österreich und der Schweiz ausgerichtet. Um die die Auswirkungen des Mega-Events für Österreich ermitteln zu können, haben die Autoren empirische Daten mittels Fragebögen in zehn Sprachen erhoben. In Innsbruck, Klagenfurt, Salzburg und Wien wurden über 8.000...

Gerhard Raab, Alexander und Fritz Unger geben einen umfassenden Überblick über die Kernfragen der Marktpsychologie. Jedes Kapitel stellt eine Theorie vor, die dann anhand typischer Problemfelder aus dem Marktgeschehen illustriert wird. Die Anwendungsbeispiele stammen überwiegend aus dem...

This book is devoted to the analysis of the three main financial crises that have marked this century: 2001 Argentina’s defaulting on its external debt, the American subprime crisis in 2008, and the current European debt crisis in Europe. The book pursues three major objectives: firstly, to...

University Startups and Spin-Offs teaches university students, researchers, and educators the most effective strategies and tactics for launching their own startups from academic platforms with the backing of school programs, public grants, incubators, seed accelerators, and private partnerships...

Financial Ratios for Executives is written specifically with today’s global executive in mind. It makes financial ratios easy to understand and use effectively. This short book will prove invaluable to both financial and non-financial executives looking for easy, intuitive methods to assess...

This textbook first introduces the reader to return measurement and then goes on to compare the time-weighted rate of return (TWR) with the money-weighted rate of return (MWR). To emphasize the importance of risk in conjunction with return, different tracking errors are analyzed and ex-post...

This volume includes the full proceedings from the 1994 Academy of Marketing Science (AMS) Annual Conference held in Nashville, Tennessee. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behavior, international...

This monograph deals with theoretical and practical aspects of creating course timetables at academic institutions. The task is typically to create a timetable that suits the requirements of the stakeholders - students, lecturers, and the administration - as well as possible. The book presents...