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Gewinnkonzeptionen und Erfolgsdarstellung nach IFRS : Analyse der direkt im Eigenkapital erfassten Erfolgsbestandteile
Antonakopoulos, Nadine - 2008
Zentralisierungsgrad im Rahmen von operativen Marketing- und Vertriebsfragen bedingen. Darüber hinaus untersucht sie die Auswirkungen der …
Persistent link: https://www.econbiz.de/10013516779
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Gestaltung von Vertriebsstrukturen im Auslandsmarkt : Konzeption eines transaktionskostenbasierten Prozessmodells und seine Anwendung in der Automobilindustrie
Thiel, Christian (contributor) - 2008
Problemstellung der internationalen Marktbearbeitungsformen im Vertrieb -- Grundlagen der Marktbearbeitungsformen und ihrer Entwicklung -- Theoretischer Bezugsrahmen und Modellableitung -- Entscheidungskriterien aus dem praktischen Umfeld und Vergleich zur Theorie -- Implikationen und...
Persistent link: https://www.econbiz.de/10013516826
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Markenarchitektur : Strategien zwischen Einzel- und Dachmarke sowie lokaler und globaler Marke
Strebinger, Andreas - 2010 - 2., aktualisierte und erweiterte Auflage
Praktischer Hintergrund: Die steigende Bedeutung von Fragen der Markenarchitekturstrategie -- Praktischer Hintergrund: Die steigende Bedeutung von Fragen der Markenarchitekturstrategie -- Markenarchitekturstrategie für Produkt- und Zielgruppenportfolios -- Definition, Typologisierungen und...
Persistent link: https://www.econbiz.de/10013517142
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Grundlagen Export und Internationalisierung
Sternad, Dietmar - 2013
, Markteintrittsformen, Kooperationen - Internationales Marketingkonzept: Umfeldanalyse, Standardisierung versus Differenzierung, Marketing …
Persistent link: https://www.econbiz.de/10013517247
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Proceedings of the 1979 Academy of Marketing Science (AMS) Annual Conference
Gitlow, Howard S. (ed.); Wheatley, Edward W. (ed.) - 2016
This volume includes the full proceedings from the 1979 Academy of Marketing Science (AMS) Annual Conference held in … Miami, Florida. It provides a variety of quality research in the fields of marketing theory and practice in areas such as … consumer behaviour, marketing management, marketing education, and international marketing, among others. Founded in 1971, the …
Persistent link: https://www.econbiz.de/10012396677
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Proceedings of the 2008 Academy of Marketing Science (AMS) Annual Conference
Robinson, Leroy - 2015
Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely … explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and …’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading …
Persistent link: https://www.econbiz.de/10012401964
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Proceedings of the 1986 Academy of Marketing Science (AMS) Annual Conference
Malhotra, Naresh K. - 2015
Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely … explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and …’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading …
Persistent link: https://www.econbiz.de/10012401965
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Proceedings of the 2007 Academy of Marketing Science (AMS) Annual Conference
Sharma, Dheeraj - 2015
Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely … explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and …’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading …
Persistent link: https://www.econbiz.de/10012401966
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Marketing, Technology and Customer Commitment in the New Economy : Proceedings of the 2005 Academy of Marketing Science (AMS) Annual Conference
Spotts, Harlan E. - 2015
This volume includes the full proceedings from the 2005 Academy of Marketing Science (AMS) Annual Conference held in … Tampa, Florida, entitled Marketing, Technology and Customer Commitment in the New Economy. It include papers aimed to create … awareness of the issues, trends, and advances associated with current global marketing challenges. Founded in 1971, the Academy …
Persistent link: https://www.econbiz.de/10012401967
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Assessing the Different Roles of Marketing Theory and Practice in the Jaws of Economic Uncertainty : Proceedings of the 2004 Academy of Marketing Science (AMS) Annual Conference
Spotts, Harlan E. - 2015
This volume includes the full proceedings from the 2004 Academy of Marketing Science (AMS) Annual Conference held in … Vancouver, Canada, entitled Assessing the Different Roles of Marketing Theory and Practice in the Jaws of Economic Uncertainty …. It include papers aimed to create awareness of the issues, trends, and advances associated with current marketing …
Persistent link: https://www.econbiz.de/10012401968