Sowohl das Markenwertmanagement als auch das Kundenwertmanagement erhalten eine immer größer werdende Bedeutung für Unternehmen in einem sich ständig verstärkenden Wettbewerb. Dieses Buch beinhaltet neben einer Darstellung dieser beiden zentralen Aspekte vor allem Anregungen für eine...

Public management is undoubtedly an acknowledged area of management science, but with meager empirical research. This book takes this challenge and presents a rare analysis of public management from the perspective of 12 Prime Ministers of Poland who governed between 1989 and 2014. The author...

This book connects a buying psychology driven by American beliefs and values with a company’s go-to market strategy, the goal being to sensitize readers to how the cultural values of a particular country or region can impact the business environment. The book also addresses the reasons behind...

This volume provides rich insight into the nature and practice of media management. Contributions assess the degree to which management of media firms requires a unique set of skills, highlighting similarities and differences of media firms compared with other industries in terms of management...

While this book contains numerous facts and empirical findings and touches on policy issues, its main contribution to the existing literature lies in the theoretical perspective it offers. The core of this book is a general equilibrium theory of labor and marriage presented in Chapter 2, which...

China is entering a new stage of economic and societal development, called China 2.0, a new era that is characterized by China’s diminishing low-cost advantage and increased local competition. Succeeding in the China 2.0 era will require western managers to reposition their businesses....

Sabine Lehner legt den Fokus auf die integrative Ausrichtung eines modernen Leadership-Ansatzes unter Einbeziehung der oftmals ausgeklammerten personalen Führungskomponenten. Sie entwickelt auf der Basis der Systemtheorie einen erweiterten Zugang für Führungskräfte, der sich dem komplexen...

This book presents recent advancements of research, new methods and techniques, applications and projects in decision making and decision support systems. It explores expert systems and neural networks, knowledge engineering and management, fuzzy sets and systems and computational methods for...

A compact overview of the most relevant concepts and developments in International Management. The various strategy concepts of internationally active companies and their implementation in practice are the core of this book. The authors describe the particularities of international value chain...