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Interaktives Marketing : Neue Wege zum Dialog mit Kunden
Belz, Christian; Arndt, Oliver; Schögel, Marcus; … - 2008
Interaktive Medien versprechen einen neuen Zugang zum Markt und den Kunden vor dem Hintergrund einer nachlassenden Wirkung der traditionellen Medien. Doch wie können sie in die Marketingaktivitäten aufgenommen werden und welchen Mehrwert liefern sie für den Dialog mit dem Kunden tatsächlich?...
Persistent link: https://www.econbiz.de/10013516990
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Preference-Based-Recommender-Systeme : Individuelle neuronale Präferenzmodellierung am Beispiel von Investmentfonds
Schneider, Tobias - 2005 - Gabler Edition Wissenschaft
Marketing-Mix für Investmentfonds. Darüber hinaus werden weitere interessante Aspekte deutlich, z.B. der Zusammenhang zwischen …
Persistent link: https://www.econbiz.de/10013517427
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Social Media and Local Governments : Theory and Practice
Sobaci, Mehmet Zahid (ed.) - 2016
Today, social media have attracted the attention of political actors and administrative institutions to inform citizens as a prerequisite of open and transparent administration, deliver public services, contact stakeholders, revitalize democracy, encourage the cross-agency cooperation, and...
Persistent link: https://www.econbiz.de/10012397799
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Konflikte und Synergien in multikulturellen Teams : Virtuelle und face-to-face-Kooperation
Köppel, Petra (contributor) - 2008
Themenstellung -- Grundlegende Konzepte -- Gruppenprozesse, -strukturen und -modelle -- Theoretische Einbettung der Konflikte und Synergien -- Empirische Untersuchung zu Konflikten und Synergien -- Empirische Modellbildung: Das MIPO-Modell -- Schlussbemerkungen.
Persistent link: https://www.econbiz.de/10013516817
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Der neue Online-Handel : Erfolgsfaktoren und Best Practices
Heinemann, Gerrit - 2010 - 2., aktualisierte und erweiterte Auflage
das Buch 'Der neue Online-Handel Erfolgsfaktoren und Best Practices' schauen.'absatzwirtschaft Zeitschrift für Marketing …
Persistent link: https://www.econbiz.de/10013517104
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Proceedings of the 1979 Academy of Marketing Science (AMS) Annual Conference
Gitlow, Howard S. (ed.); Wheatley, Edward W. (ed.) - 2016
This volume includes the full proceedings from the 1979 Academy of Marketing Science (AMS) Annual Conference held in … Miami, Florida. It provides a variety of quality research in the fields of marketing theory and practice in areas such as … consumer behaviour, marketing management, marketing education, and international marketing, among others. Founded in 1971, the …
Persistent link: https://www.econbiz.de/10012396677
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Proceedings of the 2008 Academy of Marketing Science (AMS) Annual Conference
Robinson, Leroy - 2015
Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely … explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and …’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading …
Persistent link: https://www.econbiz.de/10012401964
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Proceedings of the 1986 Academy of Marketing Science (AMS) Annual Conference
Malhotra, Naresh K. - 2015
Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely … explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and …’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading …
Persistent link: https://www.econbiz.de/10012401965
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Proceedings of the 2007 Academy of Marketing Science (AMS) Annual Conference
Sharma, Dheeraj - 2015
Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely … explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and …’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading …
Persistent link: https://www.econbiz.de/10012401966
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Marketing, Technology and Customer Commitment in the New Economy : Proceedings of the 2005 Academy of Marketing Science (AMS) Annual Conference
Spotts, Harlan E. - 2015
This volume includes the full proceedings from the 2005 Academy of Marketing Science (AMS) Annual Conference held in … Tampa, Florida, entitled Marketing, Technology and Customer Commitment in the New Economy. It include papers aimed to create … awareness of the issues, trends, and advances associated with current global marketing challenges. Founded in 1971, the Academy …
Persistent link: https://www.econbiz.de/10012401967