This edited volume brings together academics from both innovation and marketing fields to explore the additional value … for companies that can be generated with the innovations in marketing and the marketing of innovations. If ideas need to … reach the marketplace, then marketing strategies, concepts and tools - such as the continuous development of new product and …

zunächst auf der Basis der Management-, Marketing- und Kulturliteratur ein Forschungsmodell ab. Mit Hilfe des Modells …

Marketinginstrumenten -- Dynamik im Marketing-Mix -- Dynamik in der Marktgestaltung -- Dynamik in Struktur und Kultur -- Dynamik in den …Echte Marketingorientierung erfordert, dass Marketing alle Veränderungen im Umfeld aufgreift, sich permanent an der …

Marketing und Rechnungswesen werden in der Regel als zwei unabhängige und inkompatible Bereiche betrachtet. Die …

Study of Artificial Intelligence and the Simulation of Behavior (AISB), held at Bournemouth University Business School in … Macro-Organizational Phenomena. ABM is a particular and advanced type of computer simulation where the focus of modeling …) the ability to borrow simulation practices from other disciplines, and (d) the ability to demonstrate how the ABM approach …

The Handbook of Simulation Optimization presents an overview of the state of the art of simulation optimization …, providing a survey of the most well-established approaches for optimizing stochastic simulation models and a sampling of recent … research advances in theory and methodology. Leading contributors cover such topics as discrete optimization via simulation …