Problemstellung -- Thematische Einordnung und Abgrenzung -- Gang der Untersuchung -- Konzeptioneller Rahmen und methodische Vorüberlegungen -- Abbildung von Investment Properties nach IAS 40 -- Problemkonkretisierung und -definition -- Problemlösungsrahmen für die Abbildung von Investment...

Die Vorlieben der Kunden zu kennen zählt zu den wichtigsten Voraussetzungen für eine erfolgreiche Produktpolitik, und ihre Messung ist ein zentrales Thema der Marketingforschung. Tobias Schneider stellt einen neuen Typus von Recommender-Systemen vor, der auf der Modellierung von Präferenzen...

This book examines business education from the perspective of the social sciences and humanities, specifically sociology and ethics. In particular, it offers the rare combination of liberal arts and business management education which is used to investigate how aspects of business education...

This publication is in collaboration with the University of Buckingham and is the result of a combined research and review process carried out by the three Editors who belongs to the University of Ferrara, Italy, the University of Buckingham, UK and Swansea University, UK. The book deepens the...

A compact overview of the most relevant concepts and developments in International Management. The various strategy concepts of internationally active companies and their implementation in practice are the core of this book. The authors describe the particularities of international value chain...

This book explores a major media management topic on the basis of case study research conducted in European, US and Brazilian media companies. More specifically, it examines the dynamics of employee engagement, aiming at organizational development through change. The book contemplates the...

This edited volume brings together academics from both innovation and marketing fields to explore the additional value for companies that can be generated with the innovations in marketing and the marketing of innovations. If ideas need to reach the marketplace, then marketing strategies,...

Dragan Djuri? looks at strategy tools from a process-ontological worldview as proposed by the Process Organization Studies discourse. Building on Wittgenstein's later philosophy he understands science and management as language games thereby developing a view of strategy tools as objects with...

Effective management is crucial to the success of network organizations and can reduce the risk inherently associated with cooperative strategy. This contributed volume addresses the management of network organizations from both theoretical and practical perspectives, as well as an international...