tourism; tourism economics and policy; e-marketing and e-business; and many other fields, making it of value to researchers in …This book covers the entire spectrum of cultural and digital tourism and presents the latest findings, examples and … cases, highlighting innovations for the tourism industry from both an academic and a practical point of view. The book …

Touristische Zielgebiete und Anforderungen an das Marketing -- Das Modell des kooperativen Marketing — Grundlage für … zur Verwirklichimg eines kooperativen Marketing in touristischen Regionen -- Zusammenfassung und Schlussbetrachtung. … Kooperation übernehmen und das kooperative Marketing steuern sollte. …

This book presents eleven case studies of success about Latin America tourism. The cases are embedded in a framework … describing the economic and cultural foundations of tourism development in the continent. Mexico, Brazil, Chile and Costa Rica … like leisure, hospitality, travel, tourism, entertainment, gastronomy, events and indoor and outdoor recreation. This book …

Die Urlaubsreisen der Deutschen -- Tourismus und Nachhaltigkeit -- Marketing für einen nachhaltigeren Tourismus -- Das …

This book offers insight into important trends in the global travel and tourism industry and analyzes developments in … the aviation and hospitality industry and destination management. The most recent developments in marketing and sales as … well as in travel technology and business travel are of key importance for managing travel and tourism companies. The …